FRAGMENTS OF TIME

TitleFRAGMENTS OF TIME
BrandANTALIS
Product / ServiceCALENDAR
CategoryE05. Interactive & Immersive Experiences
EntrantANTALIS Shenzhen, CHINA
Idea Creation SENSETEAM Shenzhen, CHINA

Credits

Name Company Position
Qiang Wang SenseTeam Art Director
Jie Huang SenseTeam Graphic Designers
Feifei Miao SenseTeam Graphic Designer
Zhizhou Ye SenseTeam Graphic Designer
Chaoqi Xian SenseTeam Graphic Designer
kaizheng Hao SenseTeam Graphic Designer
Shaobo Wang SenseTeam Photographer
Wenwen Wu SenseTeam Space Design
Jun Ma SenseTeam Space Design
Guangyuan Zhao SenseTeam Video Recording
Yiting Zhang SenseTeam Video Editing
Lixian Zhou SenseTeam Video Editing
Zhijuan Huang SenseTeam Copy Writer

Cultural / Context information for the jury

Antalis is the world's leading art paper brand with a history of 250 years. He has been cultivating the Chinese market for 20 years and has always insisted on interpreting art and printing with high-quality products. With the development of electronic technology, paper as a traditional medium faces new challenges.

Write a short summary of the ambient work.

We selected 12 sets of fonts from the works of a design company for 20 years, and then designed a new set of fonts. Fonts are used on paper, desk calendars, calendar posters, bookmarks, postcards are developed. A fragment is both a pattern and a product. Paper is the most beautiful art. We continued the timeliness of paper and planned an immersive art exhibition. The fragments of the desk calendar are used as time units and converge into a space with time. We use perceptual ways to trigger people's thinking about time.