WILD LIFE

Short List
TitleWILD LIFE
BrandCV CONSINA SEGARA ALAM
Product / ServiceCARABINER
CategoryE01. Displays
EntrantLOTUS:H Jakarta, INDONESIA
Idea Creation LOTUS:H Jakarta, INDONESIA
Production ILLUSION Bangkok, THAILAND

Credits

Name Company Position
Dino Mojica LOTUS:H Executive Creative Director
Ramdhan Hidayat LOTUS:H Creative Director
Dennan Ahmad LOTUS:H Creative Group Head
Wimala Djafar LOTUS:H Planning Director
Ivan Christyanto LOTUS:H Account Director
Rizky Yuliansyah LOTUS:H Account Manager
Suryo Guritno LOTUS:H Agency Producer
Dimas Arfiyanto LOTUS:H Art Director
Uun Sutini LOTUS:H Account Manager
Woon Hoh LOTUS:H Chief Creative Officer

Cultural / Context information for the jury

A carabiner is a specialized type of a metal loop with a spring-loaded gate used to quickly and reversibly connect components and widely used in rope-intensive activities such as climbing and outdoor activities. In this case we want to communicate everything will never let go with the strongest carabiner from Consina.

Write a short summary of the ambient work.

We put the display in every Consina outlet so the customers can experience the product. We create an installations of story of wild animal hunting its prey such as Bear hunting Salmon fish, Crocodile hunting duck and Eagle hunting a rabbit with a real rope and real carabiner to analogized the USP of carabiners.