| Title | ESSENTIAL THANKS |
| Brand | ASB BANK |
| Product / Service | COMMUNITY AND SPONSORSHIP |
| Category | F07. Corporate Purpose & Social Responsibility |
| Entrant | ASB BANK Auckland, NEW ZEALAND |
| Idea Creation | WITH COLLECTIVE Auckland, NEW ZEALAND |
| Media Placement | CARAT Auckland, NEW ZEALAND |
| Additional Company | DENTSU Auckland, NEW ZEALAND |
| Additional Company 2 | LUMO Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Hadleigh Sinclair | WiTH Collective | Creative Director |
| Jack Delmonte | WiTH Collective | Creative Director |
| Will Winter-Irving | WiTH Collective | Art Director |
| Joe Ranallo | WiTH Collective | Copywriter |
As a brand that stands for helping Kiwis live life one step ahead, this gave us an opportunity to help New Zealanders connect with one another at a time when it was more difficult than ever. It turned us into an outlet where people trapped inside could share gratitude with those still outside. To have every day New Zealanders share their words of encouragement and inspiration, rather than having it simply come from another brand.