Please tell us how the brand purpose inspired the work

AQUA have always believed in inspiring goodness through healthy hydration - and goodness becomes more important than ever in the face of an ongoing global pandemic. Just like a drop of water might not felt like much, AQUA realised that one might feel that their good intention might not be enough to make a difference- but when they come together, their small drops of good intentions turns into wave of goodness needed by the nation. When more people choose to stay at home, they delay the spread of the virus - the simplest form of goodness a single person can do, together.