Cultural / Context information for the jury

Despite being the pioneer and market leader in the bottled water category for the past 47 years, AQUA struggled to make the brand relevant and appealing as the bottled mineral water category turned into a generic commodity. When the pandemic hit, AQUA’s burden doubled. With the majority of the population quickly retreating indoors, bottled mineral water category is one of the first category that quickly felt the impact of the pandemic to their sales. While the rest of the mineral-water brands reacted by shifting their out-of-home consumption proposition into indoor consumption (and cancelling their out-of-home advertisement), AQUA chose not to be trapped in the rat-race of reactive marketing. Instead, it chose to serve a bigger purpose: standing up to provide guidance and goodness in the face of extreme uncertainties as a way to regaining market share and increase penetration in the new reality of life in a pandemic.

Translation. Provide a full English translation of any text.

Bahasa: Untuk Pertama Kalinya, Kami Tidak Ingin Kalian Melihat Billboard Ini. Tetaplah #DiRumahAja Tetaplah Terhidrasi English: For the first time ever, we don't want you to see this billboard Stay at Home Stay Hydrated

Is your billboard / poster larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Yes it is