|Title||BITI'S HANOI RISING|
|Product / Service||BITI'S HUNTER STREET SNEAKERS|
|Category||B03. Durable Consumer Goods including Automotive|
|Entrant||DENTSU REDDER ADVERTISING Ho Chi Minh City, VIETNAM|
|Idea Creation||DENTSU REDDER ADVERTISING Ho Chi Minh City, VIETNAM|
|Media Placement||DENTSU REDDER ADVERTISING Ho Chi Minh City, VIETNAM|
|PR||DENTSU REDDER ADVERTISING Ho Chi Minh City, VIETNAM|
|HIEU BUI||DENTSU REDDER AGENCY||Account Manager|
|EDMUND CHOE||DENTSU REDDER||Executive Creative Director|
|LIVIO GROSSI||DENTSU REDDER AGENCY||Creative Director|
To celebrate HaNoi’s 1010 anniversary and its eclectic culture we drew inspiration from the city ancient name Thang Long (Rising Dragon). Each model of the Biti’s Hunter HANOI PATCHWORK EDITION is designed based on a mix of all the different, interesting and unique aspects of HaNoi. The Rising Dragon, re-blends every element together in an even grander and powerful symbol.
Headline: HaNoi. Proudly Rising for 1010 years.