COMMAS - SOUVENIRS

TitleCOMMAS - SOUVENIRS
BrandLOTTO NEW ZEALAND
Product / ServiceLOTTO POWERBALL
CategoryA04. Travel, Leisure, Retail, Restaurants & Fast Food Chains
EntrantDDB NEW ZEALAND Auckland, NEW ZEALAND
Idea Creation DDB NEW ZEALAND Auckland, NEW ZEALAND

Credits

Name Company Position
Damon Stapleton DDB Group New Zealand Chief Creative Officer
Gary Steele DDB Group New Zealand Executive Creative Director
Brett Colliver DDB Group New Zealand Creative Director
Mike Felix DDB Group New Zealand Creative Director
Marcel de Ruiter DDB Group New Zealand Studio Director
Kate Lines DDB Group New Zealand Lead Business Partner
Haylee Killip DDB Group New Zealand Business Director
Sam French DDB Group New Zealand Senior Business Manager
Toni Guy DDB Group New Zealand Senior Business Manager
Gordon Moir DDB Group New Zealand Retoucher
Jeane Lundberg DDB Group New Zealand Agency Producer
Annemarie Browne Lotto New Zealand CMO
Leah Neilson Lotto New Zealand Head of Marketing
Genna Duff Lotto New Zealand Senior Marketing Communications Manager

Cultural / Context information for the jury

New Zealand Lotteries’ long running campaign is called ‘Imagine’ Lotto ads normally just show big jackpot numbers. But do those big numbers really help you imagine? So this outdoor campaign translated the jackpot numbers into the things you could unlock with a win.

Is your billboard / poster larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Larger