A FUTURE WITHOUT CHANGE

Bronze Spike

Demo Film

Presentation Image

TitleA FUTURE WITHOUT CHANGE
BrandMONASH UNIVERSITY
Product / ServiceSTUDENT RECRUITMENT
CategoryD02. Ambient Outdoor
EntrantVMLY&R MELBOURNE, AUSTRALIA
Idea Creation VMLY&R MELBOURNE, AUSTRALIA
Production VMLY&R MELBOURNE, AUSTRALIA
Additional Company GRAFFITI Melbourne, AUSTRALIA

Credits

Name Company Position
Paul Nagy VMLY&R Melbourne Chief Creative Officer
Jake Barrow VMLY&R Melbourne Executive Creative Director
Kieran Moroney VMLY&R Melbourne Associate Creative Director
Shane Geffen VMLY&R Melbourne Associate Creative Director
Jack Harrison VMLY&R Melbourne Copywriter
Janice Ko VMLY&R Melbourne Art Director
Blair Panozza VMLY&R Melbourne Copywriter
Jesse Young VMLY&R Melbourne Art Director
Oli Brock VMLY&R Melbourne Copywriter
Simon Gray VMLY&R Melbourne Senior Designer
Tracey Fong VMLY&R Melbourne Designer
Leigh Cooke VMLY&R Melbourne Editor
Alex Case VMLY&R Melbourne Developer
Jules Callen VMLY&R Melbourne Producer
Aaron Rocca VMLY&R Melbourne Producer
Gabriel Montalban VMLY&R Melbourne Digital Project Manager
Jon Kenyon VMLY&R Melbourne Managing Partner
Katherine Chen VMLY&R Melbourne Client Services Director
Louise Brugman VMLY&R Melbourne Account Director
Jessica Parker VMLY&R Melbourne Account Manager
Stephanie Patniotis Graffiti Melbourne Event Producer
Beau Meakins Graffiti Melbourne Event Producer
Fabian Marrone Monash University Chief Marketing Officer
Caroline Knowles Monash University Director, Strategic Marketing and Communications
Jane Mahuru Monash University Senior Manager, Strategic Marketing and Communications

Cultural / Context information for the jury

When it came to Monash University’s 2019 recruitment campaign we were faced with a huge challenge: how do we get graduating high school students to apply to Monash when they were being bombarded by messages from other universities? While other universities were chasing quotas of enrolments, Monash university needed to recruit young people who shared our philosophy of making positive change. If we did our job well, we wouldn’t have to tell prospective students why they should choose Monash: they’d get it.

Please outline the innovative elements of the work

We introduced students to A Future Without Change: a glimpse into what our world could become if we merely adapt to the issues we face instead of changing them. A solution that brought a future of inaction to life for people to experience today – in all its dystopian and provocative glory. With the help of each faculty, we created 17 products that shouldn’t exist – each based on a real problem that Monash researchers are working to solve, as well as courses students can study to help make change. Digital OOH, online films and social posts featuring our products drove students to our activation events, one held at our campus and another at Federation Square in the heart of Melbourne. Here they experienced the physical products in custom-built environments and further interacted with them through an immersive VR experience.

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