Product / ServiceCOKE
CategoryB01. Fast Moving Consumer Goods
Idea Creation OGILVY Bangkok, THAILAND
Production ILLUSION Bangkok, THAILAND


Name Company Position
Nopadol Srikieatikajohn Ogilvy Group Thailand Chairman
Andrew Chu Ogilvy Group Thailand Executive Creative Director
Visarnpong Chateakcharoen Ogilvy Group Thailand Art Director
Ei Kakiuchi Ogilvy Group Thailand Art Director
Naratip Phueaksri Ogilvy Group Thailand Copywriter
Jiravara Virayavardhana Ogilvy Group Thailand Managing Director
Natdhee Sopondhitipun Ogilvy Group Thailand Business Director
Sasipa Mongolnavin Ogilvy Group Thailand Planning Director
Khampassorn Palasoon Ogilvy Group Thailand Planning Manager
Paiboon Suwansangroj Ogilvy Group Thailand Print Producer
Surachai Puthikulangkura Illusion CGI Studio Illustrator
Surachai Puthikulangkura Illusion CGI Studio Photographer

Cultural / Context information for the jury

Coca-Cola is about uniting people in sharing happiness. However, millennials, being glued to their mobile phones, would rather share their feelings and pictures of their meals on social media rather than spending time with family and friends. Coca-Cola wanted to be the drink of choice to accompany their food, whilst inspiring them to get closer & connect with the ones seated at their table.

Is your billboard / poster larger or smaller than a 6 sheet poster (1200 x 1800mm)?

No, A poster is A2 size.