| Title | DONATION DOLLAR |
| Brand | THE ROYAL AUSTRALIAN MINT |
| Product / Service | DONATION DOLLAR |
| Category | F07. Corporate Purpose & Social Responsibility |
| Entrant | SAATCHI & SAATCHI Melbourne, AUSTRALIA |
| Idea Creation | SAATCHI & SAATCHI Melbourne, AUSTRALIA |
| Media Placement | UM Canberra, AUSTRALIA |
| PR | HERD MSL SYDNEY Sydney, AUSTRALIA |
| Production | REVOLVER Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Mike Spirkovski | Saatchi & Saatchi | Chief Creative Officer |
| Simon Bagnasco | Saatchi & Saatchi | Executive Creative Director |
| Lee Sunter | Saatchi & Saatchi | Creative Director |
| Adam Ferrie | Saatchi & Saatchi | Senior Creative/Copywriter |
| Peter Cvetkovski | Saatchi & Saatchi | Senior Creative/Art Director |
| Matt Alpass | Saatchi & Saatchi | Head of Design |
| Alice De Saulles | Saatchi & Saatchi | Designer |
| Juliet Symes | Saatchi & Saatchi | Finished Artist |
| Lucy Trengove | Saatchi & Saatchi | Executive Producer |
| Zena Bartlett | Saatchi & Saatchi | Producer |
| Nick Baum | Saatchi & Saatchi | Senior Digital Producer |
| Jarryd Hood | Saatchi & Saatchi | Digital Designer |
| Fei Wang | Saatchi & Saatchi | Head of Content |
| Heather McKean | Saatchi & Saatchi | Creative Content Producer |
| Jack Gilbert | Saatchi & Saatchi | Strategist |
| Leah Williams | Saatchi & Saatchi | Group Account Director |
| James Cameron | Saatchi & Saatchi | Account Director |
| Jobe MacShane | Saatchi & Saatchi | Account Executive |
| Rebecca Robertson | Saatchi & Saatchi | New Business Director |
| Alex Speakman | Saatchi & Saatchi | Executive Strategy Director |
| Mark Cochrane | Saatchi & Saatchi | Managing Director |
| Rob Tolan | Herd MSL | PR & Earned Media Lead |
| Stephanie Banno | Herd MSL | PR Strategy & Account Director |
| Skye Lambley | Herd MSL | Group Managing Director |
| Mark Cartwright | The Royal Australian Mint | General Manager, Marketing, Sales & Innovation |
| Frederica Heacock | The Royal Australian Mint | Project Manager |
| Nicolle Keyes | The Royal Australian Mint | Marketing & Communications Manager |
The Royal Australian Mint’s purpose is to serve the coinage needs of the Australian economy and is solely and officially responsible for the production of Australia’s legal tender coinage. As part of their charter of operation, they are also responsible for finding unique and innovative ways of keeping coinage relevant in society. As technological advancements have seen many transactions move towards digital, The Royal Australian Mint saw an opportunity to reimagine the power of coins to help charities, and the most disadvantaged among us – who rely on the donation of physical coins. Launched on International Day of Charity 2020, supported by an extensive OOH campaign and with one coin minted for every single Australian, creating over 25 million individual outdoor billboards in the hands of every Australian – the coin itself being a new form of outdoor communication.