|Product / Service||TOKYOTOKYO.COM.PH - ONLINE DELIVERY SERVICE|
|Entrant||OGILVY PHILIPPINES Makati City, THE PHILIPPINES|
|Idea Creation||OGILVY PHILIPPINES Makati City, THE PHILIPPINES|
|Michael Sicam||Ogilvy Philippines||Group Executive Creative Director|
|Jamie Manalo||Ogilvy Philippines||Copywriter|
|Brent Calma||Ogilvy Philippines||Senior Art Director|
In a third-world country like the Philippines, quick service restaurants are not merely places to get fast food. They are a means to escape daily demands—a respite to help Filipinos de-stress even for a brief moment. Tokyo Tokyo is a Philippine fast food chain serving Japanese cuisine. To help launch their new online delivery service—tokyotokyo.com.ph—we turned their Japanese dishes and iconic utensils into modern graphic images representing modes of travel. The minimal art style is quintessentially Japanese. These images were strategically placed in Tokyo Tokyo stores as posters and tray liners to remind customers that they can always escape and have a taste of Japan right at their fingertips.
A car traveling smoothly on a long, curved highway—this is what the illustration looks like from a distance. But the image is actually a close-up on the edge of Tokyo Tokyo’s crowd-favorite donburi bowl. This print represents how every meal in Tokyo Tokyo gives you a taste of traveling to the progressive country of Japan.