|Product / Service||TOKYOTOKYO.COM.PH - ONLINE DELIVERY SERVICE|
|Entrant||OGILVY PHILIPPINES Makati City, THE PHILIPPINES|
|Idea Creation||OGILVY PHILIPPINES Makati City, THE PHILIPPINES|
|Michael Sicam||Ogilvy Philippines||Group Executive Creative Director|
|Jamie Manalo||Ogilvy Philippines||Copywriter|
|Brent Calma||Ogilvy Philippines||Senior Art Director|
In a third-world country like the Philippines, quick service restaurants are not merely places to get fast food. They are a means to escape daily demands—a respite to help Filipinos de-stress even for a brief moment. Tokyo Tokyo is a Philippine fast food chain serving Japanese cuisine. To help launch their new online delivery service—tokyotokyo.com.ph—we turned their Japanese dishes and iconic utensils into modern graphic images representing modes of travel. The minimal art style is quintessentially Japanese. These images were strategically placed in Tokyo Tokyo stores as posters and tray liners to remind customers that they can always escape and have a taste of Japan right at their fingertips.
This print shows a minimalist illustration of a bicycle—a popular mode of transportation in Tokyo when you want to explore the city, its vibrant streets, its culture. But if you take a closer look, the image is actually made of a piece of Tokyo Tokyo's best-selling maki on a pair of chopsticks. This represents how every bite of their maki can instantly take you on a trip to Tokyo—wherever you may be.