|Brand||SHENZHEN FASHION WEEK|
|Product / Service||BRAND DESIGN|
|Category||B01. Brand & Communications Design|
|Entrant||SHENZHEN FASHION WEEK, CHINA|
|Idea Creation||SENSETEAM Shenzhen, CHINA|
|Yiwan Chen||SenseTeam||Graphic Designers|
|Chaoqi Xian||SenseTeam||Graphic Designers|
|Shaobo Wang||SenseTeam||Graphic Designers|
|Ran Gao||SenseTeam||Graphic Designers|
|Ziyu Fang||SenseTeam||Graphic Designers|
|Hehua Zhao||SenseTeam||Graphic Designers|
|Biao He||SenseTeam||Graphic Designers|
|Senyu Yang||SenseTeam||Graphic Designers|
|Ziyu Fang||SenseTeam||Web Design|
|Guangyuan Zhao||SenseTeam||Video Editing|
|Yanping Liao||SenseTeam||Video Editing|
|Wantong Zhao||SenseTeam||Video Editing|
|Junwei Li||SenseTeam||Video Editing|
|Lixian Zhou||SenseTeam||Video Editing|
|Zhijuan Huang||SenseTeam||Copy Writer|
|Jingjing Lin||SenseTeam||Copy Writer|
Shenzhen is a young, stylish, international city. Shenzhen walks in the forefront of the original brand of Chinese clothing, leading the fashion trend. We apply he modem medium and dissemination way to benefit brand building. It fits in with the soul of city. Shenzhen Fashion Week will reach the height of the world's four major fashion week.
In Modern media age, we establish brand image in a dynamic way. We extract the first letter SZFW to represent the Walking Model, and creat Model Font. We provid a full range of brand services for Shenzhen Fashion Week and designed a comprehensive brand visual management system that covers basic visual, video, website, prints, identification visual and environmental visual. The visual management system compiles and consolidates information, unifies main tones and styles, manages a series of materials, therefore to faithfully present brand strategy and personalities.
Yiyang Hei, founder and creative director of SenseTeam, member of International Graphic Design Alliance (AGI). His work involves brand promotion, art curation, space design and cultural publishing. He is one of the most active cultural exchange pioneers in China today. He designed 26 exclusive letters, numbers and commonly used punctuation marks for Shenzhen Fashion Week. The font is tall, slender, elegant and beautiful, which looks like a model. The font set is inspired from logo design and can be independently applied into the overall image system.