CategoryE03. Print & Publishing
EntrantTENCENT Shenzhen, CHINA
Idea Creation TENCENT Shenzhen, CHINA
Media Placement TENCENT Shenzhen, CHINA
Production TENCENT Shenzhen, CHINA
Production 2 ZHENG&CO. Guangzhou, CHINA


Name Company Position
Vincent Li Tencent General Manager
Vincent Li Tencent General Manager
Akae Wang Tencent Executive Creative Director
Zita Zou Tencent Copywriter
Akae Wang Tencent Copywriter
Ken Lin Tencent Art Director
Sonja Xu Tencent Assistant Art Director
Hunter Zhang Tencent Project Director
Nichole Yu Tencent Project Manager
Yolanda Zheng ZHENG&CO. Creative Director
Jasmine Zhu ZHENG&CO. Art Director
Amber Fang ZHENG&CO. Account Director

Cultural / Context information for the jury

The sensation of pain is an alarm signal sent through our body. Nevertheless, to live in a stressful, fast-paced world today, it seems quite common for many to endure and ignore their pain, until it develops and becomes insufferable, eventually leaving people with traces of pain.What we try to feature in our stories is the visual symbol of pain – scars. Tencent Medipedia is Tencent's online medical-information platform that offers professional and educational content for the public. Based on the true cases from the platform, we hope to tell the stories behind people’s scars, and reveal their silent fight against diseases. These scar stories are great examples of how advances in medical technology are making incisions smaller and help people heal better. More importantly, we want to emphasize that If people became more aware of their pain, they might save themselves from having scars.

Translation. Provide a full English translation of any text.

Headline: PARASITE Body copy: She was an incredibly tough woman, with her signature phrase of “that’s fine” often on her lips. If her proposals were rejected, “that’s fine”; when her car got scratched, “that’s fine”; even when a sudden stinging pain erupted all over her upper body, she still said, “That’s fine. It’s probably insect bites.” The next day, a rash quickly spread all over her body. Bouts of pain poured over her, like thousands of bugs eating at her flesh. The shingles tortured her for over six months, leaving a snake-like scar over her back. This is why it is known in Chinese folklore as the “Snake Rash.” When she went to hospital for a second check-up, she saw the words, “Shingles Vaccine.” She slapped her legs and exclaimed, “If I was vaccinated earlier, that’d be fine!”