Title | TRACES OF PAIN-1.THE 34TH WEEK |
Brand | TENCENT MEDIPEDIA |
Product / Service | TENCENT MEDIPEDIA APP |
Category | E03. Print & Publishing |
Entrant | TENCENT Shenzhen, CHINA |
Idea Creation | TENCENT Shenzhen, CHINA |
Media Placement | TENCENT Shenzhen, CHINA |
PR | TENCENT Shenzhen, CHINA |
Production | TENCENT Shenzhen, CHINA |
Production 2 | ZHENG&CO. Guangzhou, CHINA |
Name | Company | Position |
---|---|---|
Vincent Li | Tencent | General Manager |
Akae Wang | Tencent | Executive Creative Director |
Zita Zou | Tencent | Copywriter |
Akae Wang | Tencent | Copywriter |
Ken Lin | Tencent | Art Director |
Yolanda Zheng | ZHENG&CO. | Creative Director |
Jasmine Zhu | ZHENG&CO. | Art Director |
Sonja Xu | Tencent | Assistant Art Director |
Hunter Zhang | Tencent | Project Director |
Nichole Yu | Tencent | Project Manager |
Amber Fang | ZHENG&CO. | Account Director |
The sensation of pain is an alarm signal sent through our body. Nevertheless, to live in a stressful, fast-paced world today, it seems quite common for many to endure and ignore their pain, until it develops and becomes insufferable, eventually leaving people with traces of pain. What we try to feature in our stories is the visual symbol of pain – scars. Tencent Medipedia is Tencent's online medical-information platform that offers professional and educational content for the public. Based on the true cases from the platform, we hope to tell the stories behind people’s scars, and reveal their silent fight against diseases. These scar stories are great examples of how advances in medical technology are making incisions smaller and help people heal better. More importantly, we want to emphasize that If people became more aware of their pain, they might save themselves from having scars.
Headline: THE 34th WEEK Body copy: The man went in secret to have a scar tattooed on his lower abdomen. One day, his wife discovered it. “Does it hurt?” She asked. “It’s nothing compared to yours.” The man grinned, “Now we make a pair.” One year before, a sudden pain flared up in his pregnant wife’s belly. He rushed her to the hospital at once. Their baby arrived early. The doctor said, “It’ll be too late if you spent 10 more minutes on the road.” Touching her husband’s tattoo, which was as long as her C-section scar, she said to herself, “Happiness is when you can joyfully accept pain.”