|Title||KEEP STANDING. -THE ETERNAL CHALLENGE FOR BRANDS-|
|Brand||THE DENTSU ADVERTISING AWARDS SELECTION COUNCIL|
|Product / Service||DENTSU ADVERTISING AWARDS 2019|
|Category||B01. Brand & Communications Design|
|Entrant||DENTSU INC. Tokyo, JAPAN|
|Idea Creation||DENTSU INC. Tokyo, JAPAN|
|Production||J.C. SPARK Tokyo, JAPAN|
|Production 2||P.I.C.S Tokyo, JAPAN|
|Yuji Higuchi||DENTSU.INC||Art Director|
|Yoshihiro Yagi||DENTSU.INC||Creative Director|
|Kouhei Ohtsuki||J.C. SPARK INC.||Graphic Designer|
|Akiyori Akashi||J.C. SPARK INC.||Graphic Designer|
|Ryo Ikeda||P.I.C.S. CO.,LTD.||Producer|
|Haruka Tanji||P.I.C.S. CO.,LTD.||Production Manager|
The total design of DENTSU Advertising Awards 2019. It is the oldest general advertising award in Japan, and honors advertisers for excellence in their communications. Especially in recent years, which have seen tumultuous shifts in advertising communication norms, this award allows us to follow the various trials and errors of companies as they pursue the winning formula.
-Credit- ・第72回 広告電通賞展 The 72th Exhibition of DENTSU Advertising Awards -Copies- ・プライドは足枷か。 -Is our pride bound in fetters? ・こわいうちは、うまくいく。 -In the face of fear, we may fly. ・まだ奇跡じゃない。 -Miracles are not an option. ・飽きてるヒマなんてない。 -No time to get bored. ・信じるから前なんだ。 -There is a way ahead, if you believe so.
We focused on companies’ spirit. Each company needs to create its own values and its own survival strategy in a society that is forever changing. For companies, the toughest challenge is to stay upright, stay afloat, to keep standing in the sea of change, and it is this spirit that we cherish, for it has the power to make the world a more beautiful place. We used pixel-like texture which evokes the modern and digitalized society to form the image of moving waves. In printing, more than 3 special colors realized deep, clean and highly saturated blue which composes a beautiful world in the visuals. In addition, we chose an ink with pearl gloss for the part of wave splash, which increased the presence of waves and the depth feeling in the flat screen.