|Product / Service||THE HOSHI AWARDS FOR SCIENTIFIC IMAGINATION IN LITERATURE|
|Category||B01. Brand & Communications Design|
|Entrant||DENTSU INC. Tokyo, JAPAN|
|Idea Creation||DENTSU INC. Tokyo, JAPAN|
|Yoshihiro Yagi||DENTSU INC.||Creative Director|
|Satomi Okubo||DENTSU INC.||Art Director|
|Marina Danjo||DENTSU INC.||Copywriter|
|Natsumi Saino||TAKI CORPORATION||Designer|
|Rurika Suzuki||TAKI CORPORATION||Designer|
Our brief was to develop design assets for the 7th Annual Hoshi Awards, a literary competition named after Shinichi Hoshi, a pioneer of Japanese science fiction literature. The awards were created to honor writers of fiction whose work is infused with scientific imagination. Entries in previous competitions have dealt with artificial intelligence and other topics, and have been recognized not only for literary merit, but also for their impact on ongoing scientific research.
あなたのふつうは、みんなのふしぎ。 Your norm is the curiosity of others. みんなが心をひとつにしたら、きっとつまらない。 If everyone had a same mind, the world would be a boring place. 信じたものが、あなたの味。 What you’ve believed is who you are. どこにもない味は、どこにでもある味から生まれる。 Things never existed come from the ordinaries. 好き嫌いがあなたを育てる。 Your likes or dislikes nurture who you are. 第7回日経星新一賞 7th The hoshi Award
We wanted everyone, regardless of age or sex, to be interested in this award and to challenge. Our strategy was to communicate the value of curiosity that everyone has. The theme of the design is ‘Personal Fuel’. Each one of us has different curiosity. We absorb what makes us interest and use them as a fuel to inspire our creativity or enrich our lives. The diversity of such curiosities makes the world and this award more colorful. We presented this notion by illustrating different snakes swallowing their preys of their choses.