A VISUAL IDENTITY THAT ESCAPES DIGITAL EXPRESSION

TitleA VISUAL IDENTITY THAT ESCAPES DIGITAL EXPRESSION
BrandARTKYOTO PRODUCTION COMMITTEE
Product / ServiceARTKYOTO
CategoryB01. Brand & Communications Design
EntrantDENTSU INC. Osaka, JAPAN
Idea Creation DENTSU INC. Osaka, JAPAN
Production DENTSU CREATIVE X INC. Osaka, JAPAN
Production 2 TOYO SHIGYO PRINTING CO., LTD Osaka, JAPAN

Credits

Name Company Position
Mamoru Ichino Dentsu Inc. Art Director
Saki Shorakuji Dentsu Inc. Copywriter
Shinya Itoh Dentsu Inc. Agency Producer
Ryoichi Karasuno Dentsu Creative X Inc. Art Director
Ai Nakajima Dentsu Creative X Inc. Desiner
Tomozumi Sakamoto Toyo Shigyo Printing Co., Ltd Printing Director

Cultural / Context information for the jury

Origami is a traditional Japanese play, also primitive craft with a single sheet of square paper everyone experiences since they are children.

Tell the jury about the art direction.

We created a new origami diagram to make it look A and K, representing art and Kyoto, and decided to use it as it is physically for VI for art KYOTO.