VOGUE INSPIRE WORDS FOR 20YEARS

TitleVOGUE INSPIRE WORDS FOR 20YEARS
BrandVOGUE JAPAN
Product / ServiceVOGUE JAPAN 20 TH ANNIVERSARY
CategoryA02. Outdoor
EntrantCHERRY Tokyo, JAPAN
Idea Creation CHERRY Tokyo, JAPAN
Production ADK CREATIVE ONE Tokyo, JAPAN

Credits

Name Company Position
Kazuma Aoki CHERRY Creative Director
Kenjo Ohashi CHERRY Art Director
Ryoko Kataoka navy Copywriter
Akiko Suenaga ADK Creative One Agency Producer
Masakazu Saito ADK Creative One Designer
Mayuko Inoue ADK Creative One Designer
Yohei Nakamura ADK Creative One Retoucher

Cultural / Context information for the jury

Despite many of the women magazines in Japan concerning men's view in fashion and beauty, VOGUE JAPAN has gone beyond the fields and has provided new value and ways of being a women to the world. Many messages were delivered that inspired women in Japan to redress social values facing them, such as gender, age, appearance, lifestyles. We believe that VOGUE JAPAN’s unchanging brand philosophy is all thought into their words. We adopted the idea of creating graphic art that makes use of the "cover headline of the past 20 years".

Translation. Provide a full English translation of any text.

Stop being, just cute. Women need adventure. Shine, with passion. Be strong and beautiful. How about strong women? Charming someone? Go all the way. There’s no stopping, to be feminine. It’s okay to say, “I’m beautiful.” Still worried about your age? Be forever young. Imagination changes the future. Don’t be afraid and be strong. Transcend, at times. Be free and grand. Rules are for breaking. Be graceful and bold. Beauty comes from the way you live. What’s next?

Tell the jury about the typography.

Throughout VOGUE JAPAN’s 20 years of publication, their cover titles have consistently represented the messages from VOGUE JAPAN. Believing that these words embody the enduring brand philosophy, the idea developed was to use 20 years of actual cover titles, working them into copy to encourage today’s women. The resulting graphic maximizes typography and art direction in the spirit of VOGUE.