Title | SUPER ANIMAL FUR |
Brand | VEGAN TIGER |
Product / Service | PRODUCT |
Category | C01. Brand & Communications Design |
Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Idea Creation | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Idea Creation 2 | VEGAN TIGER Seoul, SOUTH KOREA |
PR | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
PR 2 | VEGAN TIGER Seoul, SOUTH KOREA |
Production | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Kiyoung Kim | INNOCEAN Worldwide | Executive Creative Director |
Hyelee Kim | INNOCEAN Worldwide | Art Director |
Jisoo (A) Kim | INNOCEAN Worldwide | Art Director |
Jisoo (B) Kim | INNOCEAN Worldwide | Art Director |
Hyokyoung Park | INNOCEAN Worldwide | Art Director |
Daeyoung Eum | INNOCEAN Worldwide | Creative Director |
The idea is it could be the fur made out of any kind of imaginable animal since fake fur doesn't come from the real animal. We got a motive for our design from the legendary animal passed down through the generation in South Korea and created super animals.
The reinterpreted illustration between legendary animals in Korean folk paintings and utopia image of Eastern culture applied to clothes in F/W collection and on/offline contents.