SUPER ANIMAL FUR

TitleSUPER ANIMAL FUR
BrandVEGAN TIGER
Product / ServicePRODUCT
CategoryC01. Brand & Communications Design
EntrantINNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Idea Creation INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Idea Creation 2 VEGAN TIGER Seoul, SOUTH KOREA
PR INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
PR 2 VEGAN TIGER Seoul, SOUTH KOREA
Production INNOCEAN WORLDWIDE Seoul, SOUTH KOREA

Credits

Name Company Position
Kiyoung Kim INNOCEAN Worldwide Executive Creative Director
Hyelee Kim INNOCEAN Worldwide Art Director
Jisoo (A) Kim INNOCEAN Worldwide Art Director
Jisoo (B) Kim INNOCEAN Worldwide Art Director
Hyokyoung Park INNOCEAN Worldwide Art Director
Daeyoung Eum INNOCEAN Worldwide Creative Director

Cultural / Context information for the jury

The idea is it could be the fur made out of any kind of imaginable animal since fake fur doesn't come from the real animal. We got a motive for our design from the legendary animal passed down through the generation in South Korea and created super animals.

Tell the jury about the illustration.

The reinterpreted illustration between legendary animals in Korean folk paintings and utopia image of Eastern culture applied to clothes in F/W collection and on/offline contents.

Links
Video URL