TICKETS FROM AAREY

TitleTICKETS FROM AAREY
BrandAAREY CONSERVATION GROUP
Product / ServiceNGO
CategoryB01. Brand & Communications Design
EntrantMcCANN INDIA Mumbai, INDIA
Idea Creation McCANN INDIA Mumbai, INDIA
Production McCANN INDIA Mumbai, INDIA

Credits

Name Company Position
Prasoon Joshi McCann Worldgroup Chairman & CCO
Ashish Chakravarty McCann Worldgroup Head of Creative
Abhinav Tripathi McCann Worldgroup Executive Creative Director
Vikram Dhembare McCann Worldgroup Creative Director
Nishant John McCann Worldgroup Creative Director
Shivam Ingale McCann Worldgroup Art Director
Sanket Kalgaonkar McCann Worldgroup Art Director
Swapnil Vinerkar McCann Worldgroup Art Director
Pratik Jagtap McCann Worldgroup Art Director
Kinal Varu McCann Worldgroup Art Director
Sheel Dsouza McCann Worldgroup Copywriter

Tell the jury about the art direction.

How do you show the true cost of cutting down an entire forest for a new metro line? By showing people what they’re paying for it. We did this by painstakingly carving out proposed new station names onto dead leaves from the Aarey forest. Each leaf was painstakingly etched with love and care. And were then individually mailed to influential figures and uploaded to social media as posts, to show people just how important Aarey forest is to the city.

Links
Social Media URL