|Product / Service||BUDWEISER QIXI KISS BOTTLE|
|Category||C04. Packaging Design|
|Entrant||BUDWEISER CHINA Shanghai, CHINA|
|Idea Creation||BUDWEISER CHINA Shanghai, CHINA|
|Woody Pan||DraftLine (Budweiser)||Creative Director|
|Arya Wu||DraftLine (Budweiser)||Associate Creative Director|
|Leo ZHANG||draftLine(Budweiser)||Executive Creative Director|
|Uma Zheng||DraftLine (Budweiser)||Associate Creative Director|
In Chinese social media, the LGBTQ community faces heavy discrimination and hate crimes, and the media actively censors LGBTQ topics on the Internet.
Kiss bottle - we illustrated two pair of lovers with kissing face on each bottle. When two bottles were combined, they created a kissing couple. And when different bottles were combined with each other, different kinds of lovers were represented.