DONATION DOLLAR COIN (SMALL SCALE AMBIENT/OUTDOOR)

Grand Prix

Demo Film

Digital Proof JPG

TitleDONATION DOLLAR COIN (SMALL SCALE AMBIENT/OUTDOOR)
BrandTHE ROYAL AUSTRALIAN MINT
Product / ServiceDONATION DOLLAR
CategoryB02. Outdoor
EntrantSAATCHI & SAATCHI Melbourne, AUSTRALIA
Idea Creation SAATCHI & SAATCHI Melbourne, AUSTRALIA
Media Placement UM Canberra, AUSTRALIA
PR HERD MSL SYDNEY Sydney, AUSTRALIA
Production REVOLVER Sydney, AUSTRALIA

Credits

Name Company Position
Mike Spirkovski Saatchi & Saatchi Chief Creative Officer
Simon Bagnasco Saatchi & Saatchi Executive Creative Director
Lee Sunter Saatchi & Saatchi Creative Director
Adam Ferrie Saatchi & Saatchi Senior Creative/Copywriter
Peter Cvetkovski Saatchi & Saatchi Senior Creative/Art Director
Matt Alpass Saatchi & Saatchi Head of Design
Alice De Saulles Saatchi & Saatchi Designer
Juliet Symes Saatchi & Saatchi Finished Artist
Lucy Trengove Saatchi & Saatchi Executive Producer
Zena Bartlett Saatchi & Saatchi Producer
Nick Baum Saatchi & Saatchi Senior Digital Producer
Jarryd Hood Saatchi & Saatchi Digital Designer
Fei Wang Saatchi & Saatchi Head of Content
Heather McKean Saatchi & Saatchi Creative Content Producer
Jack Gilbert Saatchi & Saatchi Strategist
Leah Williams Saatchi & Saatchi Group Account Director
James Cameron Saatchi & Saatchi Account Director
Jobe MacShane Saatchi & Saatchi Account Executive
Rebecca Robertson Saatchi & Saatchi New Business Director
Alex Speakman Saatchi & Saatchi Executive Strategy Director
Mark Cochrane Saatchi & Saatchi Managing Director
Rob Tolan Herd MSL PR & Earned Media Lead
Stephanie Banno Herd MSL PR Strategy & Account Director
Skye Lambley Herd MSL Group Managing Director
Mark Cartwright The Royal Australian Mint General Manager, Marketing, Sales & Innovation
Frederica Heacock The Royal Australian Mint Project Manager
Nicolle Keyes The Royal Australian Mint Marketing & Communications Manager

Cultural / Context information for the jury

With over 25 million coins minted (one for every Australian) and released into circulation, the Donation Dollar is in itself a piece of outdoor, resulting in over 25 million individual billboards in the hands of every Australian – inspiring the holder to donate it to a cause, a charity or those in need.

Translation. Provide a full English translation of any text.

The face of coin features the words: DONATION DOLLAR GIVE TO HELP OTHERS The obverse of coin features the words: 1 DOLLAR ELIZABETH II AUSTRALIA 2020

Tell the jury about the art direction.

The Donation Dollar is specifically designed to be a clean, clear and concise communication of what the coin is, and what the holder should do with it when they find it in their change. The inclusion of the green centre, set aside the gold of the coin, is designed to reflect the classic ‘green and gold’ colours of Australia, to visually instil a spirit of collective generosity and help inspire the coin holder to give to other less fortunate Australians. The Donation Dollar is not only the first Australian $1 coin to feature a colour but also the first to feature an interactive design, with the green centre designed to wear down the more the coin is donated, revealing golden ripples emanating from the centre of the coin – a symbol of the ongoing impact the coin is making in the lives of those in need.

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