|Title||THE HUGE WALL - SILVER WALL|
|Brand||INTERNATIONAL FEDERATION OF SPORT CLIMBING + JAPAN MOUNTAINEERING AND SPORT CLI|
|Product / Service||IFSC CLIMBING WORLD CHAMPIONSHIPS 2019|
|Entrant||PEN. Tokyo, JAPAN|
|Idea Creation||PEN. Tokyo, JAPAN|
|Idea Creation 2||JAPAN MOUNTAINEERING AND SPORT CLIMBING ASSOCIATION (JMSCA) Tokyo, JAPAN|
|Production||PEN. Tokyo, JAPAN|
|Additional Company||DENTSU ON DEMAND GRAPHIC INC. Tokyo, JAPAN|
|Taiji Kimura||PEN.Inc.||Art Director|
|Ryusuke Fujieda||Japan Mountaineering and Sport Climbing Association||Event Manager|
|Shinya Tamura||Dentsu On Demand Graphic Inc.||Printing Director|
Sport climbing is officially approved for 2020 Tokyo Olympics that made this minor sport game become much more well-known by the public in Japan. “IFSC Climbing World Championships 2019” was held in Hachioji, Tokyo. And it is an international event and a world summit - it’s the Olympic trial for 2020 Tokyo Olympics and thus, undoubtedly, a vitally important event for players indeed.
We merged the letter “H” of “Hachioji” into the climbing wall (climbing volume) as the symbol of the visual identity . On key visual, we had this “wall of Hachioji” printed overlapping with the event information, It means a symbol of obstructions for players. By overprinting gold and silver ink over the letters, when it receives spotlight, the text fades and you will see the walls more clearly.
In Japan, the public is getting more familiar with climbing but it’s not yet a renowned sport. We successfully impressed the public through this simple but imposing visual tool. The event was a huge success, it attracted a great number of audiences including new people who have never experienced sport climbing. It contributed to prompt the image of this sport.