SANGSOM PORTFUNLIO

TitleSANGSOM PORTFUNLIO
BrandSANGSOM
Product / ServiceSANGSOM
CategoryC04. Packaging Design
EntrantSOUR BANGKOK, THAILAND
Idea Creation SOUR BANGKOK, THAILAND
Media Placement SOUR BANGKOK, THAILAND

Credits

Name Company Position
Damisa Ongsiriwattana Sour Bangkok Executive Creative Director
Damisa Ongsiriwattana Sour Bangkok Art Director
Nopparath Eksuwancharoen Sour Bangkok Associate Creative Director
Nopparath Eksuwancharoen Sour Bangkok Art Director
Pimmard Leenutaphong Sour Bangkok Managing Director
Somruetai Sanchayakorn Sour Bangkok Senior Account Manager
Wuttipon Thanopajai Sour Bangkok Agency Producer
Napas Warasestasak Sour Bangkok Social Media Director
Jiraphat Chaithongkham Sour Bangkok PR & Social Media Manager
Rujrada Rienvatana Sour Bangkok Copywriter
Supapit Tipsomponddee Sour Bangkok Art Director
Popethorn Parkpittchaya Sour Bangkok Planner
Patcha Kitchaicharoen Freelance Photographer
Pimfun Chaisongcroh Freelance Prop Stylist
Worapot Jaikla Freelance Photographer Assistant
Yodboon Satyalakha Freelance Photographer Assistant
Manliga Wongmeangma Freelance Photographer Assistant
Thanaporn Boonpak Freelance Prop Stylist Assistant
Thodsaphon Khongkam Freelance Retouch
Phurichaya Panyasonbat Freelance Freelance
Waluka Amaek Freelance Illustrator
Nalina Preechanon Freelance Illustrator
Chanyanuch Rimpanichkul Freelance Illustrator
Mahisorn Chanakarnjnachai Freelance Illustrator
Adisak luednakrob Freelance Illustrator
Kirana Singsamran Freelance Illustrator
Dararai Sungkharee Freelance Illustrator
Chararat Saraaporn Freelance Illustrator
Thamonwan Chunnaha Freelance Illustrator
Rachata Sangkrod Freelance Illustrator
Thanaporn Rujirawanichtep Freelance Illustrator
Pimyada Thitikultanyaroj Freelance Illustrator
Jatuporn Satsomboon Freelance Illustrator
Suthathip Uppasuk Freelance Illustrator
Gunn Kim Freelance Illustrator
Vipaluk Siriplanond Freelance Illustrator
Wannida Boonyen Freelance Illustrator
Ananti Bantoengsuk Sour Bangkok Illustrator
Panyawat Phitaksawan Freelance Illustrator
Aphisit Muennak Freelance Illustrator
Sanpawoat Jindanoi Freelance Illustrator
Dechathorn Tharasena Freelance Illustrator
Songmuang Chuaynukoon Freelance Illustrator
Jidapa Chaijutatip Freelance Illustrator
Tharinee Piyasakulkiat Freelance Illustrator
Panupong Putong Freelance Illustrator
Phimnapa Suwamas Freelance Illustrator

Cultural / Context information for the jury

Due to the COVID-19 outbreak situation worldwide causing lock down to almost every industry. “SangSom”, Thai rum brand, has a long history in supporting Thai artists, who are the subculture of the brand. Naturally, we wanted to help artists get through these tough times. We found that during lockdown, at home alcohol consumption has increased. So we decided to hijack these at home drinking moments, with something that everyone loves ‘A Drinking Card Game’. A matching art game that matches more than cards. It matches artists with brands. In this special edition, each matching pair of cards feature the work of a Thai artist along with each artist’s name and contact info.

Tell the jury about the illustration.

A matching art game that matches more than cards. It matches artists with brands. In this special edition, each matching pair of cards feature the work of a Thai artist along with each artist’s name and contact info. The artworks were selected from more than 800 submissions. We distributed the artists ‘Portfunlio’ to owners and marketers of companies that could put their beautiful work to use in business like fashion, cafes, restaurants, hotels, spas and beauty clinics, event advertising agencies and more. The campaign success reflects that special edition cards game is a stress relief tool and its connection among art lovers during these difficult times with art preferably over a glass of SangSom.

Links
Website URL