Cultural / Context information for the jury

Due to the COVID-19 outbreak situation worldwide causing lock down to almost every industry. “SangSom”, Thai rum brand, has a long history in supporting Thai artists, who are the subculture of the brand. Naturally, we wanted to help artists get through these tough times. We found that during lockdown, at home alcohol consumption has increased. So we decided to hijack these at home drinking moments, with something that everyone loves ‘A Drinking Card Game’. A matching art game that matches more than cards. It matches artists with brands. In this special edition, each matching pair of cards feature the work of a Thai artist along with each artist’s name and contact info.

Tell the jury about the illustration.

A matching art game that matches more than cards. It matches artists with brands. In this special edition, each matching pair of cards feature the work of a Thai artist along with each artist’s name and contact info. The artworks were selected from more than 800 submissions. We distributed the artists ‘Portfunlio’ to owners and marketers of companies that could put their beautiful work to use in business like fashion, cafes, restaurants, hotels, spas and beauty clinics, event advertising agencies and more. The campaign success reflects that special edition cards game is a stress relief tool and its connection among art lovers during these difficult times with art preferably over a glass of SangSom.