| Title | PIZZA HUT X IKEA SÄVA |
| Brand | PIZZA HUT HONG KONG |
| Product / Service | PIZZA HUT |
| Category | B04. Packaging Design |
| Entrant | OGILVY HONG KONG, HONG KONG |
| Idea Creation | OGILVY HONG KONG, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Reed Collins | Ogilvy Asia Pacific | Chief Creative Officer |
| John Koay | Ogilvy Hong Kong | Executive Creative Director |
| Matthew Nisbet | Ogilvy Hong Kong | Executive Creative Director |
| Michele Salati | Ogilvy Hong Kong | Creative Director / Head of Art |
| Ollie Davis | Ogilvy Hong Kong | Associate Creative Director |
| Amy Cheng | Ogilvy Hong Kong | Associate Creative Director |
| Soenar Santoso | Ogilvy Hong Kong | Senior Art Director |
| Lucy McNally | Ogilvy Hong Kong | Photographer |
| Jacqueline Ho | Hogarth | Agency Producer |
| Iris Liu | Ogilvy Hong Kong | Executive Group Director |
| Vincent Lam | Ogilvy Hong Kong | Account Director |
| Rachel Tsui | Ogilvy Hong Kong | Account Manager |
| Clover Yuen | Ogilvy Hong Kong | Account Executive |
| Ray Lam | Ogilvy Hong Kong | Content Lead |
| Jim Wong | Ogilvy Hong Kong | Content Strategist |
| Ricky Chung | Ogilvy Hong Kong | Content Specialist |
| Kaycee Li | Ogilvy Hong Kong | Senior Brand Strategist |
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In terms of Art Direction, we created our packaging for the Säva in-line with IKEA's established aesthetic. The giant pizza box that the flat-pack table was delivered in also featured step-by-step infographic instructions and IKEA's iconic typography. All of the content featuring the table was purposefully shot on either a solid yellow or plain white background - keeping the Säva and the Pizza Hut x IKEA meatball pizza the focal point. In our launch film we used multiple close ups of the Säva to accentuate its curves and cheekily position it as a 'design classic'.