Title | THE LEGACY PROJECT |
Brand | PERNOD RICARD INDIA PVT. LTD. |
Product / Service | 100 PIPERS |
Category | C04. Packaging Design |
Entrant | OGILVY INDIA Gurgaon, INDIA |
Idea Creation | OGILVY INDIA Gurgaon, INDIA |
Idea Creation 2 | OGILVY INDIA Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Sonal Dabral | Ogilvy & Mather | Chief Creative Officer Ogilvy South and South East Asia & Vice Chairman, India |
Sukesh Nayak | Ogilvy & Mather | Chief Creative Officer - India |
Kainaz Karmakar | Ogilvy & Mather | Chief Creative Officer - India |
Harshad Rajadyaksha | Ogilvy & Mather | Chief Creative Officer - India |
Ritu Sharda | Ogilvy & Mather | Chief Creative Officer |
Nitin Srivastava | Ogilvy & Mather | Executive Creative Director |
Jossy Raphael | Ogilvy & Mather | Group Creative Director |
Reynold Nalin Anthony | Ogilvy & Mather | Creative Director |
Nitin Srivastava | Ogilvy & Mather | Executive Creative Director |
Nitin Srivastava | Ogilvy & Mather | Executive Creative Director |
Reynold Nalin Anthony | Ogilvy & Mather | Creative Director |
Nitin Srivastava | Ogilvy & Mather | Executive Creative Director |
Sheehij Kaul | Ogilvy & Mather | Creative Director |
Ojasvi Mohanty | Ogilvy& Mather | Creative Director |
Sajeev Manikoth Renjan | Ogilvy & Mather | Creative Controller |
Shashwat Shukla | Ogilvy & Mather | Creative Controller |
Harmeet Singh | Ogilvy & Mather | Creative Controller |
Shanta Bhuriya | Freelance | Illustrator |
D Saikiran | Freelance | Illustrator |
Durga Bai Vyam | Freelance | Illustrator |
Sanuyar Chitrakar | Freelance | Illustrator |
Susama Chitrakar | Freelance | Illustrator |
Jagdish Chitara | Freelance | Illustrator |
Sanjeev Ranga Reddy | Ogilvy & Mather | Controller- Studio Operations |
Ashwani Sinha | Ogilvy & Mather | Sr. Vice President-Planning |
Saransh Verma | Ogilvy & Mather | Account Director |
Satyajit Basu | Ogilvy & Mather | Head-Production Services |
Anand Kumar | Ogilvy & Mather | General Manager - Production Services |
Vikas Maurya | Vikas Maurya proprietorship | Director |
Tanvi Nathyal | Duet Studio LLP. | Director |
Aayush Tuladhar | Vikas Maurya proprietorship | Assistant Director |
Aryan Dhamecha | Vikas Maurya proprietorship | Editor |
Prasad Shetty | Pixel Paint | Digital Artist |
Padmaja Srivastava | Gaia Tree, Gallery of Indigenous Art | Curator of Art & Design |
Kartik Mohindra | Pernod Ricard India Pvt. Ltd. | Chief Marketing Officer |
Ishwindar Singh | Pernod Ricard India Pvt. Ltd. | General Manager of Marketing |
Udaya Rao | Pernod Ricard India Pvt. Ltd. | Assistant Brand Manager |
Anuja Gulati | Pernod Ricard India Pvt. Ltd. | Marketing Manager |
Folk art has been practiced in India for centuries, some art forms go back 1400 years. Paintings were used to decorate walls of houses; most rooted in culture and folk tales and so storytelling was a strong element. However, popularity for these arts faded and its audience shrunk as contemporary art took over. The project took these dying art forms to the masses of the country to revive them.
100 Pipers wanted to release a series of limited-edition packaging. The packaging needed to be in line with the philosophy of the brand, ‘Be Remembered for Good’. With goodness as the theme, six artists from six different art forms created their artworks which were accompanied by a QR code that led to a microsite educating the viewers about the six art forms. The artworks printed on canisters are original pieces created by artists who have spent their entire lives mastering the skill. Each piece was hand drawn and then printed on canisters. The designs were a way to ensure art reaches the people of the country on a large scale, turning wine stores into art galleries.