| Title | KISS 1 |
| Brand | MCDONALD'S |
| Product / Service | BURGER |
| Category | B03. Print & Publishing |
| Entrant | TBWA\THAILAND Bangkok, THAILAND |
| Idea Creation | TBWA\THAILAND Bangkok, THAILAND |
| Production | LE PHOTOGRAPHE Bangkok, THAILAND |
| Production 2 | VISIONARY BANGKOK, THAILAND |
| Name | Company | Position |
|---|---|---|
| Veradis Vinyaratn | TBWA\Thailand | Chief Creative Officer |
| Gigi Lee | TBWA\Group Malaysia | Chief Creative Officer |
| Melvin Mangada | TBWA\Santiago Mangada Puno | Chief Creative Officer |
| Chanatthapol Tiensri | TBWA\Thailand | Executive Creative Director |
| Panupak Siripakdee | TBWA\Thailand | Creative Director |
| Kunanun Manusutthipong | TBWA\Thailand | Associate Creative Director |
| Ronnapop Chaiyanant | TBWA\Thailand | Creative Group Head |
| Veradis Vinyaratn | TBWA\Thailand | Copywriter |
| Chanatthapol Tiensri | TBWA\Thailand | Copywriter |
| Gigi Lee | TBWA\Group Malaysia | Art Director |
| Melvin Mangada | TBWA\Santiago Mangada Puno | Art Director |
| Panupak Siripakdee | TBWA\Thailand | Art Director |
| Kunanun Manusutthipong | TBWA\Thailand | Art Director |
| Dethritt Limsiriphan | TBWA\Thailand | Art Director |
| Dissapon Sarkorn | TBWA\Thailand | Art Director |
| Ronnapop Chaiyanant | TBWA\Thailand | Copywriter |
| Thananwatch Vipassuwan | TBWA\Thailand | Copywriter |
| Phanisa Wangsuk | TBWA\Thailand | Copywriter |
| Werawat Rangruktham | TBWA\Thailand | Agency Producer |
| Pattaranuch Noimeecharoen | TBWA\Thailand | Agency Producer |
| Saithip Suravinon | TBWA\Thailand | Business Director |
| Pimruetai Akarawatsoonthorn | TBWA\Thailand | Account Director |
| Napasnan Thanakonrungwit | TBWA\Thailand | Senior Account Executive |
| Virunan Chiddaycha | Le Photographe | Photographer |
| Nartnada Sukchanthor | Le Photographe | Production House Producer |
| Surapun Thussanasriworakarn | Le Photographe | Assistant |
| Tanaphon Rinnajid | Le Photographe | Assistant |
| Usa Buapli | Le Photographe | Assistant |
| Wattanachok Chumkua | Le Photographe | Assistant |
| Atsanee Srimuang | Le Photographe | Assistant |
| Thunyaluck Quwajantranund | Le Photographe | Food Stylist |
| Taweesit Mannark | Le Photographe | Make Up & Hair |
| Visionary Bangkok | Visionary Bangkok | Retoucher |
McDonald’s has always believed in love, as reflected in our brand’s slogan, “I’m lovin’ it”. However, that love is not reserved for only people but the love between you and your McDonald’s burger. This is what our campaign sets out to show: the visual impact of the romantic moment between our consumers and our iconic burgers. But, what would be the best date to launch our campaign? Well, it’s definitely Valentine’s Day, the day of love!
To depict the feeling of love between our consumers and their beloved burgers, we designed that loving moment as a romantic sensual act of kissing.