Title | HOW TO SAVE LIVES WITH HOW TO'S |
Brand | PRUDENTIAL SINGAPORE |
Product / Service | BREAST CANCER AWARENESS |
Category | B02. Non-profit / Foundation-led Education & Awareness |
Entrant | VAYNERMEDIA Singapore, SINGAPORE |
Idea Creation | VAYNERMEDIA Singapore, SINGAPORE |
Production | VAYNERMEDIA Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
VJ Anand | VaynerMedia APAC | Executive Creative Director |
Lay JY | VaynerMedia APAC | Creative Director |
William Beale | VaynerMedia APAC | Associate Creative Director |
QH Yeo | VaynerMedia APAC | Account Director |
Fiona Lim | VaynerMedia APAC | Project Manager |
Beverly Ng | VaynerMedia APAC | Art Director |
Charissa Kow | VaynerMedia APAC | Content Specialist |
Eng Tat Leu | VaynerMedia APAC | Content Maker/Editor |
Joscelyn Heng | VaynerMedia APAC | Art Director |
Sery Jamali | VaynerMedia APAC | Content Creator |
It appears to be a ‘How To’ Vinyl Scratching tutorial film where you learn how to scratch vinyl records like a DJ, but then you realise it’s much more than that - it’s a tutorial on how you can save lives by checking for breast cancer with three simple moves. Since more than 80% of early stage breast cancer patients recover, knowing how to check for breast cancer on a regular basis is just as important as becoming the next big turntablist. The hands of the DJ teach you the three movements on a circular record, and we see how the moves dynamically change the music, as each move can change a life. By learning and sharing these simple motions, this is how we can save lives.