HOW TO SAVE LIVES WITH HOW TO'S

TitleHOW TO SAVE LIVES WITH HOW TO'S
BrandPRUDENTIAL SINGAPORE
Product / ServiceBREAST CANCER AWARENESS
CategoryB02. Non-profit / Foundation-led Education & Awareness
EntrantVAYNERMEDIA Singapore, SINGAPORE
Idea Creation VAYNERMEDIA Singapore, SINGAPORE
Production VAYNERMEDIA Singapore, SINGAPORE

Credits

Name Company Position
VJ Anand VaynerMedia APAC Executive Creative Director
Lay JY VaynerMedia APAC Creative Director
William Beale VaynerMedia APAC Associate Creative Director
QH Yeo VaynerMedia APAC Account Director
Fiona Lim VaynerMedia APAC Project Manager
Beverly Ng VaynerMedia APAC Art Director
Charissa Kow VaynerMedia APAC Content Specialist
Eng Tat Leu VaynerMedia APAC Content Maker/Editor
Joscelyn Heng VaynerMedia APAC Art Director
Sery Jamali VaynerMedia APAC Content Creator

Write a short summary of what happens in the film

It appears to be a ‘How To’ Vinyl Scratching tutorial film where you learn how to scratch vinyl records like a DJ, but then you realise it’s much more than that - it’s a tutorial on how you can save lives by checking for breast cancer with three simple moves. Since more than 80% of early stage breast cancer patients recover, knowing how to check for breast cancer on a regular basis is just as important as becoming the next big turntablist. The hands of the DJ teach you the three movements on a circular record, and we see how the moves dynamically change the music, as each move can change a life. By learning and sharing these simple motions, this is how we can save lives.

Links

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