LESSSALT

Short List
TitleLESSSALT
BrandTHAI HEALTH PROMOTION FOUNDATION
Product / ServiceTHAI HEALTH PROMOTION FOUNDATION
CategoryB02. Non-profit / Foundation-led Education & Awareness
EntrantCJ WORX Bangkok, THAILAND
Idea Creation CJ WORX Bangkok, THAILAND
Media Placement SPORE Bangkok, THAILAND
PR SPORE Bangkok, THAILAND
Production BOBEYEVIEW Bangkok, THAILAND

Credits

Name Company Position
Saharath Sawadatikom CJ WORX Chief Creative Officer
Saharath Sawadatikom CJ WORX Executive Creative Director
Saharath Sawadatikom CJ WORX Art Director
Saharath Sawadatikom CJ WORX Copywriter
Natkanate Ruengrujmethakul CJ WORX Creative Director
Natkanate Ruengrujmethakul CJ WORX Art Director
Natkanate Ruengrujmethakul CJ WORX Copywriter
Suparkorn Kansamread CJ WORX Art Director
Satawat Tangpuangporn CJ WORX Copywriter
Kritchanon Srisawai CJ WORX Copywriter
Benjawan Sengtee CJ WORX Producer
Rotjarin Sangteerapanit Spore Bangkok Social Media Group Head
Pruksa Houlraluck Spore Bangkok Social Media Senior Art Director
Raphatsorn Paphatchaya Spore Bangkok Social Media Copywriter
Chawana Keeratiyutamonkul CJ WORX Managing Director
Warapan Pornpichitpan CJ WORX Business Director
Pinpinat Piyatataungvara CJ WORX Associate Business Director
Somrutai Jaramornburapong CJ WORX Account Manager
Natcha Assavamakmanee CJ WORX Account Executive
PALIN SANTAVANOND CJ WORX Account Executive
Theerawut Sathitphattarakul Spore Bangkok Communications Manager
Khwanchanok Poochaiwattananon CJ WORX Asst. Digital Planning Director
Tunyanut Somboon Spore Bangkok Media Planning
Sereephap Sourtanglai CJ WORX Digital Designer

Write a short summary of what happens in the ambient execution or campaign.

We launched the LESSSALT campaign at the Kidney Day event. At that time, there were famous doctors and nutritionists giving knowledge about salt intake with LESSSALT spoons. LESSSALT is not manufactured for sale. On the other hand, we have applied them as a tool for educating about salt consumption nationwide.

Links
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