Title | SEPULUH METER |
Brand | OCBC NISP |
Product / Service | FINANCIAL/CSR |
Category | B01. Brand-led Education & Awareness |
Entrant | DENTSU MAINAD Jakarta, INDONESIA |
Idea Creation | DENTSU MAINAD Jakarta, INDONESIA |
Name | Company | Position |
---|---|---|
Rangga Immanuel | Dentsu MainAd | Creative Director |
Hartawan Adinugroho | Dentsu MainAd | Creative Group Head |
To help people become more aware of mental health issues caused by COVID-19, we created a digital campaign to spread the awareness of "The 5 Stages Of Grief": Denial - Anger - Depression - Bargaining - Acceptance. An emotional labeling knowledge that can help people cope with the pandemic grief. Create a campaign lead to a deep mental health online class on the website. We launched a short movie, entirely shot from home: “Sepuluh Meter” (10 meters). It tells a heartwarming story about everything that happens on a man's computer screen that helps him accept the pandemic situation. The movie will become a bridge to bring the conversation about mental health through e-book and online mental health class in the website.