SEPULUH METER

TitleSEPULUH METER
BrandOCBC NISP
Product / ServiceFINANCIAL/CSR
CategoryB01. Brand-led Education & Awareness
EntrantDENTSU MAINAD Jakarta, INDONESIA
Idea Creation DENTSU MAINAD Jakarta, INDONESIA

Credits

Name Company Position
Rangga Immanuel Dentsu MainAd Creative Director
Hartawan Adinugroho Dentsu MainAd Creative Group Head

Write a short summary of what happens in the film

To help people become more aware of mental health issues caused by COVID-19, we created a digital campaign to spread the awareness of "The 5 Stages Of Grief": Denial - Anger - Depression - Bargaining - Acceptance. An emotional labeling knowledge that can help people cope with the pandemic grief. Create a campaign lead to a deep mental health online class on the website. We launched a short movie, entirely shot from home: “Sepuluh Meter” (10 meters). It tells a heartwarming story about everything that happens on a man's computer screen that helps him accept the pandemic situation. The movie will become a bridge to bring the conversation about mental health through e-book and online mental health class in the website.

Links

Website URL   |   Video URL