Title | THE PUNISHING SIGNAL |
Brand | MUMBAI POLICE |
Product / Service | THE PUNISHING SIGNAL |
Category | B02. Non-profit / Foundation-led Education & Awareness |
Entrant | FCB INTERFACE Mumbai, INDIA |
Idea Creation | FCB INTERFACE Mumbai, INDIA |
Production | FCB INTERFACE Mumbai, INDIA |
Additional Company | LODESTAR UM Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Susan Credle | FCB India | Global Chief Creative Officer |
Fred Levron | FCB India | Worldwide Creative Partner |
Rohit Ohri | FCB India | Group chairman and CEO |
Robby Mathew | FCB India | Chief Creative Officer |
Joemon Thaliath | FCB India | Chief Executive Officer |
Mukesh Jadhav | FCB India | Senior Creative Director |
Rakesh Menon | FCB India | Senior Creative Director |
Shailesh Gupte | FCB India | Senior Vice President |
Sudarshan Karandikar | FCB India | Account Executive |
Omkar Kulkarni | FCB India | Account Executive |
Mukesh Jadhav | FCB India | Art Director |
Mayuresh Vengurlekar | FCB India | Art Director |
Ravi Ananthan | FCB India | Associate Creative Director |
Siddharth Kutty | FCB India | Copywriter |
Dhruv Jha | FCB India | Media Consultant |
Amit Raina | FCB India | Media Manager |
Alpa Jobalia | FCB India | National Head - Films |
Mazhar Khan | FCB India | Sr. Films Executive |
Akshay Nair | 30ML Ideas Productions | Director |
Sukirth Rao | 30ML Ideas Productions | Film Producer |
Archana Sarkar | 30ML Ideas Productions | Film Producer |
Shwetabh Mishra | 30ML Ideas Productions | Film Producer |
Rupesh Gor | FCB India | Manager - Design |
Dipti Ronghe | FCB India | AV Assistance |
Prashant Pawar | FCB India | co-ordination |
Pratik Mhatre | FCB India | co-ordination |
Ahel Maswood | FCB India | co-ordination |
jeeJaiee Thakur | FCB India | co-ordination |
Vishnu Sudarshan | FCB India | co-ordination |
Yogesh bhusare | FCB India | co-ordination |
Purbali Mukherjee | FCB India | co-ordination |
Arushi Phillips | FCB India | Coporate Communication Manager |
A traffic police officer introduces you to the honking capital of the world- the streets of Mumbai. In his chaste Mumbai style describes the bad habit that motorists have here in India- of indiscriminate honking. We now see the regular signals being turned into the Punishing Signal. Unaware of the moded signals, motorists honk away. But now the countdown timer resets again. The commotion continues for a few more minutes, amused by standers have a laugh at the motorist's expense. It takes a clever taxi driver to notice what's going on and signal the rest. Soon the honks stop, the punishment stops and the signal gives way. The cop signs off saying, "Still honking away? Keep waiting"!