| Title | JHAPPI-PAPPI (HUGS AND KISSES) |
| Brand | LIFEBUOY |
| Product / Service | LIFEBUOY |
| Category | B01. Brand-led Education & Awareness |
| Entrant | MULLEN LINTAS Mumbai, INDIA |
| Idea Creation | MULLEN LINTAS Mumbai, INDIA |
| Idea Creation 2 | MULLENLOWE SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Sagar Kapoor | Lowe Lintas India | Chief Creative Officer |
| Sarvesh Raikar | Lowe Lintas India | Regional Creative Officer |
| Zaid Warsi | Lowe Lintas India | Creative Director |
| Jarron Fernandes | Lowe Lintas India | Agency Producer |
| Nitin Sawant | Lowe Lintas India | Group Creative Director |
| Satendra Mhatre | Lowe Lintas India | Associate Creative Director |
| Vinay Vinayak | MullenLowe Singapore | Global Business Director |
| Sharmine Panthanky | Lowe Lintas India | Executive Vice President |
| Pratiik Pathare | Lowe Lintas India | Associate Vice President |
| Florence Bhang | Lowe Lintas India | Brand Services Manager |
The story revolves around two sisters. The little one, full of mischief, has just one mission in life – to pounce on her elder sister for a hug and a kiss (called Jhappi-Pappi in Hindi). This often irritates the elder one. But no matter what she does she just can’t escape her little sister. From morning to evening the little one darts around the sister, like a tracer missile. They are inseparable. But at one point, the little one sneezes and the mom has to physically pull her away from the elder sister – to prevent her from passing a possible infection. That is the point when the elder sister actually feels bad, and so does the viewer as we can’t see the little one separated from her darling sister. Lifebuoy makes a simple point- such painful interruptions are preventable between the most beautiful relationships.