Title | OPIOIDS CAN TAKE AWAY MORE THAN PAIN |
Brand | RETURNTOWORKSA |
Product / Service | HEALTH INFORMATION SERVICES |
Category | B01. Brand-led Education & Awareness |
Entrant | SHOWPONY ADVERTISING Adelaide, AUSTRALIA |
Idea Creation | SHOWPONY ADVERTISING Adelaide, AUSTRALIA |
Idea Creation 2 | SHOWPONY ADVERTISING Adelaide, AUSTRALIA |
Production | SHOWPONY ADVERTISING Adelaide, AUSTRALIA |
Name | Company | Position |
---|---|---|
Carmel Alfano | Showpony | Senior Account Manager |
Justin Astbury | Astbury Audio | Sound Engineer |
Ana Coelho | Showpony | Account Director |
Micky Grant | Micky Grant Productions Pty Ltd | Producer |
Emerson Hoskin | Showpony | Filmmaker |
Chris Kim | Showpony | Senior Art Director |
Parris Mesidis | Showpony | Group Creative Director |
Matic Prusnik | mpcolour.co | Colourist |
Rory Rory Kennett-Lister | Showpony | Creative Director |
Andy Scott | Showpony | Copywriter |
Using four dangerous side effects connected with prescription opioids as thematic triggers, we created a layered narrative exploring different experiences of suffering and loss. Opening with a prescription slip being signed and pushed towards camera, the film shows a middle-aged truck driver, a young couple, an elderly woman and a young man, each contending with a different physical or psychological opioids-related side effect. The truck driver becomes drowsy and falls asleep at the wheel. The young couple’s relationship is breaking down. The elderly woman has diminished awareness and mobility, and the young man is experiencing crippling anxiety. While depicting seemingly unrelated events, it is eventually revealed with the poignant super; ‘opioids can take away more than pain’, that prescription opioids are the common cause for their suffering.