OPIOIDS CAN TAKE AWAY MORE THAN PAIN

TitleOPIOIDS CAN TAKE AWAY MORE THAN PAIN
BrandRETURNTOWORKSA
Product / ServiceHEALTH INFORMATION SERVICES
CategoryB01. Brand-led Education & Awareness
EntrantSHOWPONY ADVERTISING Adelaide, AUSTRALIA
Idea Creation SHOWPONY ADVERTISING Adelaide, AUSTRALIA
Idea Creation 2 SHOWPONY ADVERTISING Adelaide, AUSTRALIA
Production SHOWPONY ADVERTISING Adelaide, AUSTRALIA

Credits

Name Company Position
Carmel Alfano Showpony Senior Account Manager
Justin Astbury Astbury Audio Sound Engineer
Ana Coelho Showpony Account Director
Micky Grant Micky Grant Productions Pty Ltd Producer
Emerson Hoskin Showpony Filmmaker
Chris Kim Showpony Senior Art Director
Parris Mesidis Showpony Group Creative Director
Matic Prusnik mpcolour.co Colourist
Rory Rory Kennett-Lister Showpony Creative Director
Andy Scott Showpony Copywriter

Write a short summary of what happens in the film

Using four dangerous side effects connected with prescription opioids as thematic triggers, we created a layered narrative exploring different experiences of suffering and loss. Opening with a prescription slip being signed and pushed towards camera, the film shows a middle-aged truck driver, a young couple, an elderly woman and a young man, each contending with a different physical or psychological opioids-related side effect. The truck driver becomes drowsy and falls asleep at the wheel. The young couple’s relationship is breaking down. The elderly woman has diminished awareness and mobility, and the young man is experiencing crippling anxiety. While depicting seemingly unrelated events, it is eventually revealed with the poignant super; ‘opioids can take away more than pain’, that prescription opioids are the common cause for their suffering.

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