| Title | 15 CM HAIR DONATION |
| Brand | CANCER TUMOR PATIENTS AID ASSOCIATIONS |
| Product / Service | HAIR DONATION |
| Category | B03. Fundraising & Advocacy |
| Entrant | WUNDERMAN THOMPSON Taipei, TAIWAN |
| Idea Creation | WUNDERMAN THOMPSON Taipei, TAIWAN |
| Name | Company | Position |
|---|---|---|
| Sheung-Yan Lo | Wunderman Thompson Shanghai | Chairman, APAC Creative Council |
| I-Fei Chang | Wunderman Thompson Taipei | Chief Creative Officer |
| Min-lung Wu | Wunderman Thompson Taipei | Executive Creative Director |
| Lars Wu | Wunderman Thompson Taipei | Creative Director |
| Pin Hsu | Wunderman Thompson Taipei | Senior copywriter |
| Alice Lin | Wunderman Thompson Taipei | Art Director |
| Mark Brenndorfer | Wunderman Thompson Shanghai | Creative Group Head |
| Jack Hsu | Wunderman Thompson Taipei | Film Director |
| Ni Ni Hung | Wunderman Thompson Taipei | Assistant Producer |
| Fay Tsai | Wunderman Thompson Taipei | Agency Producer |
| Dora Hsieh | Wunderman Thompson Taipei | Account Manager |
| Emma Lee | Wunderman Thompson Taipei | Senior Account executive |
We designed ‘15 cm Hair Donation Red Envelope’ and cooperated with major salon chains, sending the Red Envelope to major cities in Taiwan. People could measure the length to be cut using our red envelopes and placed the hair in the envelope to be delivered with blessings to chemotherapy patients.