| Title | STOP PROJECT NEW SHINKANSEN STATION FOR KAGA |
| Brand | KAGA CITY SHINKANSEN INITIATIVE OFFICE |
| Product / Service | KAGA CITY SHINKANSEN INITIATIVE OFFICE |
| Category | A03. Casting |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Idea Creation 2 | GEEK PICTURES INC. Tokyo, JAPAN |
| Idea Creation 3 | DRILL Tokyo, JAPAN |
| Media Placement | DENTSU INC. Tokyo, JAPAN |
| PR | DENTSU INC. Tokyo, JAPAN |
| PR 2 | DRILL Tokyo, JAPAN |
| Production | GEEK PICTURES INC. Tokyo, JAPAN |
| Post Production | GEEK PICTURES INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Ryu Tamogami | Drill | Creative Director |
| Takahiko Yoshida | Dentsu Inc. | Agency Producer |
| Masanari Kakamu | Dentsu Inc. | Art Director |
| Yuji Ozawa | Geek Pictures. | Producer |
| Wataru Sato | TYO inc. | Director |
| TOMOHITO TANAKA | Freelance | CINEMATOGRAPHER |
| TAMAKI HASHIMOTO | Geek Pictures. | Production Manager |
| SATOSHI OTAKE | Geek Pictures. | Production Manager |
| ATSUSHI YOSHIHAMA | Freelance | Photographer |
When the Hokuriku Shinkansen extension goes into service in 2023, we want Kagaonsen Station to be one of the stops. We will set up the Shinkansen Initiative Office at Kaga City Hall, and dramatize its activities as part of the PR efforts.
Regional revitalization videos are popping up all over Japan. With as many as 870 videos produced annually, it’s easy to get lost in all the noise, and it’s not very cost effective. Even if a video does cause a buzz, it’s usually only temporary. Regional promotion that has continuity and vitalizes the region at a fundamental level. It’s not just a PR video. It’s a movement created with the citizens.
All actors are citizens of Kaga City. More than just a video, this is a great movement created together with the citizens. We will set up the Shinkansen Initiative Office at Kaga City Hall, and dramatize its activities as part of the PR efforts.