Title | «GET YOU ALONG»CREATIVE AMINATED ADS FOR HUAWEI P40 SERIES |
Brand | HUAWEI DEVICE CO., LTD. |
Product / Service | HUAWEI P40 SERIES |
Category | B04. Animation |
Entrant | CIG (CREATIVE & INTERACTION GROUP) Beijing, CHINA |
Idea Creation | CIG (CREATIVE & INTERACTION GROUP) Beijing, CHINA |
Production | CIG (CREATIVE & INTERACTION GROUP) Beijing, CHINA |
Name | Company | Position |
---|---|---|
dechun qiu | CIG | Creative Director |
na zhang | CIG | Copywriter |
Huawei P40 series, as the flagship image model in Huawei's mobile phone products, creates an extraordinary image experience with super-sensing Leica five cameras.How to convey the powerful photography function of Huawei P40 series to consumers and make clear the three main functions of "OIS on Ultra Vision Camera, dark shooting and Golden Snap-AI Best Moment" functions are the main creative topics of this time. In the style of realistic 3D animation, it takes a small rabbit as the protagonist, and a series of thrilling encounters with many natural enemies, such as fox, black panther and eagle, and USES the photography function of P40 to save the day. The title of the film, "Get You Along", also highlights the importance of mobile phones in the story. VO and picture create a more comedic conflict, powerfully and subtly highlight product function points, so as to arouse further attention.
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We gave up the traditional way of character interpretation and monotonous functional DEMO, and boldly used animals as the main line to string the whole story. In the style of realistic 3D animation, it takes a small rabbit as the protagonist, and a series of thrilling encounters with many natural enemies, such as fox, black panther and eagle, and USES the photography function of P40 to save the day. The title of the film, "Get You Along", also highlights the importance of mobile phones in the story. Creative USES another narrative line of the rabbits and their companions bragging to establish a rabbit's interesting personality.