Title | RESPECT DAP |
Brand | KANAGAWA PREFECTURE GOVERMENT |
Product / Service | KANAGAWA CHARTER FOR AN INCLUSIVE SOCIETY |
Category | A03. Casting |
Entrant | HAT INC. Tokyo, JAPAN |
Idea Creation | CHERRY Tokyo, JAPAN |
PR | MADOBE INC. Tokyo, JAPAN |
Production | HAT INC. Tokyo, JAPAN |
Post Production | DADAB. Tokyo, JAPAN |
Additional Company | BLACK CAT WHITE CAT MUSIC INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Akinori Suzuki | CHERRY Inc. | Business Producer |
Shotaro Nieda | CHERRY Inc. | Creative Director |
Takuma Fukuzawa | play tag | Art Director |
Yu Katayama | Madobe Inc. | PR Director |
Kyosuke Toji | ADK | Project Manager |
Yusuke Watanabe | HAT INC. | Producer |
Karin Taninogami | HAT INC. | Production Manager |
Shintaro Seto | HAT INC. | Production Manager |
Masashi Toyoizumi | HAT INC. | Director |
Eiku Tamada | Freelance | Cinematographer |
Hiroshi Kawai | Freelance | Cinematographer |
Mitsutaka Mizutani | Freelance | Lighting |
CU TATSUYA | OFFICE LOU | Choreographer |
Natsumi Muto | dadab | Editor |
Takahito Kurobe | McRAY Visual Technical | Colorist |
Seiya Matsumiya | BLACK CAT WHITE CAT MUSIC INC. | Sound Studio Producer |
Joe Connor | BLACK CAT WHITE CAT MUSIC INC. | Associate Music Supervisor |
Atsushi Asada | Freelamce | Music Arranger |
Shing02 - | Freelance | Lyric+MC |
In this “dap workshop,” a broad range of Kanagawa Prefecture residents gathered for an energetic studio video shoot. Men and women, members of the LGBT community, elderly persons, teenagers, children, amputees and wheelchair users, down syndrome patients and others formed pairs and pioneered their own special approaches to the dap style of bumping and touching in rhythm with background music. The song for this endeavor was a funky version of respect by the legendary aretha franklin — originally a sacred anthem for civil rights, feminism and other global movements, the new arrangement has been given a fresh update for the modern era. The rap was written and performed by “shing02,” a legendary Japanese rapper recognized for his “left field” approach to merging different musical genres for greater variety. His lyrics provide a fruitful sound guide ensuring equal enjoyment by visually impaired individuals, ultimately delivering images rich in “diversity” and “inclusion.”
Sponsor Kanagawa Prefecture experienced japan’s single largest murder case – the “yamayurien incident” of 2016. a former employee of this prefectural welfare facility for the mentally challenged entered and stabbed 19 residents to death. Incredulously, the attack triggered numerous anonymous postings on social media and online bulletin boards expressing support for the killer. The Kanagawa prefecture governor sensed that a trend of hate toward minorities or persons with different attributes, along with the emergence of negative energy was occurring in japan and around the world. Announced in response was a prefecture-wide quest for diversity and inclusion (d&i). As the manifesto for realizing this “d&i” doctrine, the governor declared the transition “from hate to respect.” This is based on the premise that “people are all different,” effectively engineering the shift toward a society where hate for minorities or those different from oneself changes to respect for diversity.
In order to cast as many people with a connection to Kanagawa as possible, the client approached companies and facilities in the prefecture and asked those who agreed with the policy to appear on the show. In order to provide as much diversity as possible in the video, we also looked for candidates from casting directors who have uniqueness that we were unable to gather from the client. In addition, when recruiting, candidates were asked to describe how they felt about these points, both positively and negatively, in a questionnaire. The casting process was designed to allow for diversity of thought as well as physicality.