Write a short summary of what happens in the film.

A young man and woman are all alone to themselves in a deserted alley just off a main street. She asks for the time right before they are about to kiss, and a suspicious-looking man sitting at a stall with “WIRED” written on the sign abruptly gives the answer. The man gets nowhere trying to sell wristwatches to the young couple, who think that watches are unnecessary when you can just use a smartphone, and they respond coldly to the man’s fevered sales pitch. Sensing the generation gap, the stall owner then takes a softer approach and gradually breaks the ice with the couple. He explains the good points of the watches that he thinks are best for them. But in the end, the couple decides to buy them at an actual watch store and leave while thanking the man.

Cultural / Context information for the jury

- With cell phones and smartwatches now widely used, the habit of wearing wristwatches and the idea that they are status symbols are fading among the younger generation. - Street stalls selling knock-off brand watche

Tell the jury about the production design / art direction.

Set on the street of a fictional city with a diverse mixture of Asian cultures, a market used until a year ago was chosen as the shooting location, and by placing various languages (English, Chinese, Korean, Thai, Japanese, etc.) with slightly incorrect translations and street food throughout the street (with art), it created a place that evokes memories in many people even though it does not exist. The stall had a fishy-looking watch motif as well as many kinds of lighting to create a questionable atmosphere, and displayed 20 years of WIRED-brand wristwatches. By also making the stall able to move, viewers felt a sense of nostalgia and novelty. The combination of a film look with a 1:1 square angle of view was also chosen to combine these senses. The comprehensive art direction clearly expressed both the 20-year history of the WIRED brand and its continuing evolution.