Write a short summary of what happens in the film.

Home loans aren’t exciting. We get it. The purpose of this film was to launch Beeline into the stratosphere of home loans and lending. It's a radically new way to apply for home loans in the United States. From introducing the brand look and feel to the finite visual detail and flow of the UI/UX, our role was to demonstrate this new platform's simplicity via an illustrative animation that spoke to the pre-existing brand attributes. Skip the painful application process of lending, and get a reliable purchase-ready approval that realtors will take seriously in just 15-minutes. And this is how you do it.

Cultural / Context information for the jury

The script was crafted to represent the Beeline brand and personality and a "let’s have a bit of fun with it" approach. The product is designed to suit an international market, and to let clients know what’s going to happen, and how it will happen with no surprises. Set clear expectations, and meet them where they are now, not where they are not. Demonstrate an understanding and awareness of client needs from the outset. Therefore, we feel the references and language used throughout the film engage meaningfully and respond appropriately and contextually to an international market.

Tell the jury about the animation used and summarise any relevant challenges or techniques.

The major challenge we encountered with this project was the quantum of information we needed to deliver succinctly about Beeline, the product UI/UX and how it all worked in the shortest video length possible. Plus, we had an extremely tight deliver deadline to meet the brand launch online. Otherwise, the storyboard framing/asset development and 2D animation was purely an exercise of time and putting in the hours, trial and error and adjusting the concept to suit a 16:9 orientation, when the UI/UX is built to be 9:16.