Title | LAND OF LIGHT BULBS |
Brand | PETRONAS |
Product / Service | PETRONAS |
Category | A05. Cinematography |
Entrant | DIRECTORS THINK TANK Petaling Jaya, MALAYSIA |
Idea Creation | ENSEMBLE WORLDWIDE Petaling Jaya, MALAYSIA |
Production | DIRECTORS THINK TANK Petaling Jaya, MALAYSIA |
Production 2 | FINGERPRINT FILMS Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Sling Ng | Directors Think Tank Sdn Bhd | Film Director |
Teknam Heng | Directors Think Tank Sdn Bhd | Executive Producer |
Shuying Tan | Directors Think Tank Sdn Bhd | Producer |
Sare Raman | Directors Think Tank Sdn Bhd | Producer |
Chevie Law | Directors Think Tank Sdn Bhd | Film Director |
Zainuddin Mohamad | Directors Think Tank Sdn Bhd | DOP Lighting Cameraman |
Affandi Jamaluddin | Directors Think Tank Sdn Bhd | Editor |
“Land of Light Bulbs” is a three-part series, inspired by the energy of India; its spirit of ingenuity. The story begins with Aman, an organ donor who’s determined to meet Chandar, the recipient of his eyes. Aman decides to embark on one last road trip, but as fate would have it, nothing goes his way. The unexpected twists and turns bring three strangers into his car. Time isn’t on Aman’s side, and neither is luck. But nothing will stop Aman. Along the way, the friendship between the four strangers blossoms, as they come together to overcome obstacles with ingenuity.
PETRONAS is a Malaysian homegrown oil and gas company, best known for driving Formula 1 victories. But in India, we’ve gone beyond just that. For decades, PETRONAS has been providing India with sustainable energy solutions. We needed to create brand awareness and build brand credibility among Indian policymakers and stakeholders in the energy sector. As a foreign brand, PETRONAS needed to show India, not just our efforts in sustainable energy solutions, but our understanding of the country and its people. To show this understanding, we created content that would appeal to our Indian audience. Instead of a corporate film that told our story, we told theirs. The three-part series, “Land of Light Bulbs”, centres on the energy of India; its spirit of ingenuity.