|Product / Service|
|Entrant||TAPROOT DENTSU Mumbai, INDIA|
|Idea Creation||TAPROOT DENTSU Mumbai, INDIA|
|Media Placement||MINDSHARE Mumbai, INDIA|
|PR||20:20 MSL New Delhi, INDIA|
|Production||CHROME PICTURES Mumbai, INDIA|
|Santosh Padhi||Taproot Dentsu||Chief Creative Officer & Founder|
|Pallavi Chakravarti||Taproot Dentsu||Executive Creative Director|
|Neeraj Kanitkar||Taproot Dentsu||Senior Creative Director|
|Shashank Lanjekar||Taproot Dentsu||Head of Strategic Planning|
|Radhika Sabherwal||Taproot Dentsu||Associate Vice President|
|Hemant Joshi||Taproot Dentsu||Account Director|
|Ana Iman||Taproot Dentsu||Account Supervisor|
|Ayesha Ghosh||Taproot Dentsu||EVP & Head of Office|
|Amit Sharma||Chrome Pictures||Director|
|Tushar Kanti Ray||Chrome Pictures||Cinematographer|
|NAPOLEAN DANIEL AMANNA||Chrome Pictures||Film Producer|
|Shahnawaz Mosani||Chrome Pictures||Editor|
|Sidhant Mago & Mayank Mehra (Mikelal) -||Chrome Pictures||Music Composer|
|Madhubanti Bagchi & Harshal Vyas||-||-|
|Chintoo Singh Wasir||-||-|
The film is a tribute to all those who’ve harnessed the power of Facebook to amplify the good within us for the greater good. And brought to life the Indian truism that prosperity too grows only when shared with others. This is the story of the 28-year-old Pooja and the people (who’ve been laid off) that she keeps hiring (even though she doesn’t need them) through the hard months of 2020, at great personal cost and how those people come together and come through for her. She isn’t a mega rich business owner. But she believes she can do some good, even if it means stretching herself and her resources that much thinner and she goes all in. It’s this selflessness even in the face of adversity and even at the cost of losing a lot is what sets up the story for the viewer.
For Diwali – the festival of prosperity, in the kind of year that is 2020, we wanted to tell a story that captured the very essence of what so many amongst us have been doing. Which is, they’ve been coming together and selflessly going the extra mile to be there for others. The film is a tribute to all those who’ve harnessed the power of Facebook to amplify the good within us for the greater good. And brought to life the Indian truism that prosperity too grows only when shared with others.
The creative team from approached the director with the idea. The idea germinates from what the world is going through right now, and the desire to help. It was something that was in plain sight and very important to show that social media can and should be used for the betterment of society. “We knew we had something potentially special when people were tearing up during the script narrations. The director, of course, took the script to a whole new level. Over the four days of the shoot in Amritsar, he sprinkled his magic dust on all aspects of the story.” He felt every script has a unique demand and he tries to analyze it before getting into anything. Director’s insertion of a little Punjabi into the dialogues and things like casting locally gives an incredible level of authenticity to the characters.