| Title | FLEXIBLE HEAD |
| Brand | P&G |
| Product / Service | GILLETTE BLUE II |
| Category | A06. Use of Original Music |
| Entrant | PLUSH PICTURE Jakarta , INDONESIA |
| Idea Creation | AMBILHATI Jakarta, INDONESIA |
| Production | PLUSH PICTURE Jakarta, INDONESIA |
| Name | Company | Position |
|---|---|---|
| Sandru Emil | Ambilhati | Creative Business Director |
| Febrian Adiputra | Ambilhati | Creative Group Head |
| Deani Apri Yanti | Ambilhati | Copywriter |
| Bonaventure Eki | Ambilhati | Art Director |
| Syaiful Hadi | Ambilhati | Agency Producer |
| Rolaand Tan | PLUSH Pictures | Executive Producer |
| Dimas Djayadiningrat | PLUSH Pictures | Film Director |
| Clarissa Adinegoro | PLUSH Pictures | Producer |
| Arief Retno Pribadi | PLUSH Pictures | Director Of Photography |
| Sunny Side Up | Sunny Side Up | Post Production |
| Pop Up | Pop Up Audiopost | Music |
We wanted the audience to be aware that the Gillette Blue II razor has a flexible head & that it was not only safe, but also a lot of fun to use.
The lyrics of the song speaks about the product benefits. In order to make it catchy & complement the visuals, we wanted to create a music track that was current & trending, similar to what’s on Tik Tok & other social media platforms at the time.