Write a short summary of what happens in the film.

A 60sec video, showcasing everyday women from the 3 ethnicities bravely “looking” and “confronting” their physical V-Zones in various intimate situations. All to understand, come to terms and accepting their period as something that’s just natural.

Cultural / Context information for the jury

Unlike western or even other Asian countries, the marketing of feminine care products (unless the commercial originated from another country) is a highly sensitive matter in Malaysia where the exposure of just even the woman’s bare arms or shoulders are frowned upon. More often than not, should a Muslim woman chance revealing more than what’s socially accepted, whether it be through conversation or personal physical expression, she could be either criticised or persecuted for it. But even in such a stifling environment, Malaysia is struggling to grow and is rapidly becoming a progressive nation where women are more and more critical and essential in all aspects of the development of the country. This thus creates a rather deep divide of conflicting conservative and progressive mindsets amongst the women and men of Malaysia.

Tell the jury anything relevant about the direction. Do not name the director.

The idea was to get all Malaysian women, be it Malay, Chinese or Indian, to really “look” at themselves and to get to “Know Your V” like it was someone they just met, and ultimately appreciate...for better or worse.