TINY PRAYER

TitleTINY PRAYER
BrandCOWAY
Product / ServiceCOWAY TINY PRAYER
CategoryA05. Cinematography
EntrantDIRECTORS THINK TANK Petaling Jaya, MALAYSIA
Idea Creation GREY MALAYSIA Petaling Jaya, MALAYSIA
Production DIRECTORS THINK TANK Petaling Jaya, MALAYSIA

Credits

Name Company Position
Sling Ng Directors Think Tank Sdn Bhd Film Director
Teknam Heng Directors Think Tank Sdn Bhd Executive Producer
Don Wong Directors Think Tank Sdn Bhd Producer
Anu Moothedath Directors Think Tank Sdn Bhd DOP Lighting Cameraman
Affandi Jamaluddin Directors Think Tank Sdn Bhd Editor
Budi Gareng Directors Think Tank Sdn Bhd Art Director

Write a short summary of what happens in the film.

The film tells the story of a young boy using his ingenuity to bring prosperity and longevity to his family. It ends with carefully illustrated narratives explaining popular Lunar New Year traditions.

Cultural / Context information for the jury

One of the best ways to form solidarity with a local community is to demonstrate understanding of Chinese customs. One of these customs has younger family members staying up late on the new year’s eve to prolong the life of elder folks. The longer you stay up, the longer your elders live. Naturally, when you’re short on sleep, it’s important to stay hydrated. In light of the unique tradition, Coway took the opportunity to be present during this meaningful moment. The story is told through a child’s perception of this tradition. We follow his journey of using quirky, innovative methods to keep himself awake for the sake of his grandmother. His ‘tiny’ good deed in the name of love.

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