MYSTERIOUS VISITORS TO THE BAKERY

TitleMYSTERIOUS VISITORS TO THE BAKERY
BrandTENCENT CHARITY
Product / Service99 GIVING DAY
CategoryA03. Casting
EntrantTOPIC Beijing, CHINA
Idea Creation TOPIC Beijing, CHINA
Idea Creation 2 TENCENT Shenzhen, CHINA
Media Placement TENCENT Shenzhen, CHINA
PR TENCENT Shenzhen, CHINA
Production LINK FILMS Shanghai, CHINA

Credits

Name Company Position
Vincent Li Tencent General Manager
Akae Wang Tencent Executive Creative Director
Zita Zou Tencent copywriter
Ken Lin Tencent Art Director
Sonja Xu Tencent Assistant Art Director
Ahjan Huang Tencent Agency Produce
Yuan Hong Tencent Brand Director
Rain Yu Tencent Project Manager
Snow Lee TOPic CEO
Shengxiong Chen TOPic CCO
Tingting Zhang TOPic Creative Partner
Heidi Liang TOPic Account Director
Wenjing Ma TOPic Account Manager
Scott Xie Linkfilms Director
Kimi Huang Linkfilms 1St AD
Guangcai Wang Linkfilms DOP
Wenhui Xing Linkfilms Art Director
Joan Wang Linkfilms EP

Write a short summary of what happens in the film.

Some of the previous donors are asked to complete an easy task: to buy some bread. After their purchase, they are invited to a brief interview. That’s when they get to know, all the staff in this “ordinary” bakery are mental disable to different degrees. They gained a chance to work here, due to the small donation people once made. For every Yuan you give, there is a life being changed.

Cultural / Context information for the jury

Donors who give away small amount barely care about where the money goes. Neither do they have the effective channel to get the information. 99 Giving day has been trying to make more people participate in the public welfare through the low threshold donation of one yuan。Donors who give away small amount barely care about where the money goes. Neither do they have the effective channel to get the information. In the 99 Giving day project , most of donors who give away small amount barely care about where the money goes. Neither do they have the effective channel to get the information. With a double-blind experiment, the donors got a close look at the real life of the beneficiary. Their story is telling that: Tiny as one Yuan might be, huge impact will be generated if we do it together.

Tell the jury about the casting process.

We selected a new site in Nanjing to open a special bakery. All the staff are mental disabled trainees from the Eddy bakery, and all the bread are baked and served by them. while the meantime, we invited 30 real donors to buy and taste the bread here. With a hidden camera, we observed and recorded the true interaction between them. After the purchase, we invited the donor group to an onsite interview and told them the truth. They are stunned, touched, and also warmed. The tiny one Yuan shows quite a significant power to change life.

Links

Website URL