NOODLES FIRST, TOPPINGS NEXT

TitleNOODLES FIRST, TOPPINGS NEXT
BrandUNI PRESIDENT
Product / ServiceUNI NOODLE
CategoryA02. Script
EntrantADK TAIWAN Taipei City, TAIWAN
Idea Creation ADK TAIWAN Taipei City, TAIWAN
Production INNOVATE FILMS Taipei, TAIWAN

Credits

Name Company Position
Richard Yu ADK TAIWAN Regional Chief Creative Officer, Greater China
Lion Tsai ADK TAIWAN Executive Creative Director
Apple Wang ADK TAIWAN Creative Director
Ennis Chen ADK TAIWAN Senior Copywriter
Janet Chen ADK TAIWAN Senior Art Director
Barney Lin ADK TAIWAN Senior Art Director
Arial Yu ADK TAIWAN Group Account Director
Joy Wang ADK TAIWAN Account Manager
Paul Huang ADK TAIWAN Senior Account Executive
Toyota Shao ADK TAIWAN Agency Producer
Ging Zim Lo Innovate Films Director
Annie Lo None Composer

Write a short summary of what happens in the film.

First, viewers can select different films, based on their own ways of eating noodles. In the “House of Little Moments” noodle shop, every customer has his/her way of eating noodles. The noodle shop owner loves to observe and analyze people, summarizing that five different ways of eating noodles represent five different personalities. These customers have different personalities and also have different life stories. The owner not just listens to their stories, but also gives them responses, serving them Uni Noodle creative fusion dishes echoed with their moods. Once again, Uni Noodle comforts everyone's heart with its classic flavorful stories.

Cultural / Context information for the jury

Taiwanese loves to take psychological tests. For example, astrology, blood type, the way to wear shoes, even what color or pattern you would like to choose, there are tons of psychological tests surrounding Taiwanese people. So, based on that, we come up with an idea that different ways of eating noodles represent different personalities and as a result, “House of Little Moments” season 4, “You Are How You Slurp” shows up. It turns watching advertisements into a personality test, successfully attracting viewers to click and watch films and increases the interaction between the brand and the viewers.

Provide the full film script in English.

EP2【Noodles First, Toppings Next】 [Title sequence] [Super] You Are How You Slurp With a same shot and a same angle (people sitting in the same seat) under various light source, shoot dozens of people eating noodles in different ways. (Editing with quickly jump cuts.) Then the jumping cuts stop with a "ding" sound, stay at the shot of the protagonist of the story, seeing him/her eating noodles in his/her unique way. [Super] Noodles First, Toppings Next The title showed up along with the protagonist's close-up shot. [Scene 1] A pair of couple eat noodles in the noodle shop A young couple are having their noodles in a noodle shop. [Shot] Close-up to the noodles food shot, then turn to the close-up focus on the eating scene of the man and the woman. They sat opposite each other at a table. The woman liked to talk about her thoughts of the meal to the owner. The owner started to narrative while he looked at the couple. [Dialogue] Owner’s V.O. : I have seen enough ways of eating the noodles. Yet it’s still rare to see one who prefers to slurp the noodles before the toppings. They are normally the givers. [Shot] Long Shot of the man and the woman The man almost finished his minced pork noodles, but still left a lot of toppings aside the dish. And the woman was biting the meatballs in her mouth and smiled contentedly while sharing her thoughts with the owner. The owner enjoyed the conversation, smiled and answered the woman. [Dialogue] Young Lady: Hey Boss, the meat balls are yummy! [Dialogue] Owner: Really? The woman excitedly told the owner that the meatballs were so delicious. After the man heard it, he glanced at the woman and secretly put the meatballs in his bowl into the woman's bowl. The woman lowered her head and suddenly find there was an extra meatball in the bowl, the woman cracked a smile, the man didn't show any expression. [Shot] Close-up shot of the woman in slow motion, she smiled and looked at the man. Close-up shot of the man, he ate noodles with his head down, without any expression. [Dialogue] Owner’s V.O. : Who have a discreet way of doing so. The women bit the nugget in her bowl and said to the owner again. [Dialogue] Young Lady: Boss, the chicken nugget goes really well with the minced pork [Dialogue] Owner: Nice, right? Please have more of it. The man secretly put his chicken nuggets into the woman's bowl again. The woman seemed to have seen the man's actions, she lowered her head and saw an extra piece of nugget in the bowl. The woman took a peek at the man. The man still kept a poker face and continued to eat noodles. [Shot] Long Shot of Man The owner started to narrative. [Dialogue] Owner’s V.O. : This is River. A man of few words, reserved, but definitely Mr. Affectionate. [Scene 2] The couple eat noodles in the noodle shop on the other day On the other day, the woman was eating noodles, her long hair kept hanging down, and the woman kept pulling back, which seemed very inconvenient. At this moment, the man took out a hair loop and put on the table naturally. The woman suddenly saw an extra hair loop on the table, she smiled at the man slightly. Then the woman happily picked up the hair tie and flipped her hair exaggeratedly. [Shot] Close-up shot of the woman in slow motion, she flipped her hair exaggeratedly. Another day, the woman was replying the message with her mobile. The man glanced at the woman and gently put the tofu in the woman's bowl again. The woman found the man's considerate action and tilted her head and leaned on man's shoulder, feeling sweet. [Shot] Chest Shot of the man and woman, the lovely interaction between them shot in slow motion. [Scene 3] At the noodle shop, it was rainy. [Dialogue] Owner’s V.O. : Always thought this fairy tale will be happily ever after. Until one day … It rained that night, the couple walked into the noodle shop in sullenly. The woman walked in front, her face looked very bad, not as cheerful as she used to be. The man closed the umbrella and came in, and the left half of his clothes were wet. The two of them sat at the table without talking. The owner welcomed them with a smile, and noticed the strange about them. [Dialogue] Owner: Welcome. The man down his head and flipped through his bag. He took out a handkerchief and handed it to the woman and broke the silence. [Dialogue] Young Man: It’s just for a year The woman took over the handkerchief. Although their conversation had been kept as low as possible, but obviously they were in a quarrel. The woman still lowered her head, refusing to look at the man's face. And questioned the man in a low voice. [Dialogue] Young Lady: What do you mean by “just”? [Dialogue] Young Man: I mean it’s not going to be long. [Dialogue] Young Lady: You don’t think that a year is long enough? [Dialogue] Young Man: You are right, it’s actually quite long. The woman could not understand the man's answer. She looked up and questioned the man with a grim-faced. [Dialogue] Young Lady: What are you talking about? Seeing that the atmosphere is a bit tension, the owner came out to smooth the situation over. The owner tried to make a pun joke to mediate a dispute. [Dialogue] Owner: The usual two orders of fried noodles? [Dialogue] Young Man: I don’t want to fight .(Fight sounds like Fried). [Dialogue] Owner: No fried, ok I’ll do a soup style (Pun intended). The woman raised her head, glanced at the man, turned her head away and continued speaking. [Dialogue] Young Lady: You never express anything. Don’t even know what you’re thinking. I do suspect at times if we are actually a couple. The man hesitated a while and answered the woman slowly and cautiously. [Dialogue] Young Man: There’s no way we can be together for this year. [Dialogue] Young Lady: Is that all you wanted to say? When the woman talked about this, she seemed to have a lump in her throat. There was silence in the noodle shop, only the sound of the owner cooking noodles. The woman saw the man not replying, so she got up unhappily to ready to leave. Unexpectedly, she was just a step forward then was hugged by the man in his arm. [Dialogue] Owner’s V.O. : These quiet givers who may appear calm on the outside. But when the lid is off, it’s on the boil inside. Upon seeing this scene, the owner opened the lid of the pot simmered noodles, and saw that the noodles and the green onions and toppings were boiling. [Shot] Close-up of the beef noodle. The man hugged the woman in his arm tightly and started his confession. [Dialogue] Young Man: The company has mandated an oversea which I’m unable to decline. I told them I can only do one year tops. I’m very sad. Because… I’m not sure if I have the rights to ask you to wait for my return. [Shot] Jump-cut and close-up to the scene of the noodles in the pot, boiling and rolling on the stove, almost overflowing. After listening to the man's confession, the woman sniffed her nose and sat back to her seat. [Insert the theme song of the series film] The owner served two portions of beef hotpot noodles to the table. [Dialogue] Owner: Here you go. “Beef With Me Pot Noodles”. [Shot] Close-up of the new creative dish. (Two portions of beef hotpot noodles.) [Super] House of Little Moments - “Beef With Me Pot Noodles” The two were silent for a while, the man handed out the chopsticks to the woman, and the two began to eat noodles in silence. The man whispered gently. [Dialogue] Young Man: To be honest, I just wanted be with you. The man affectionate gazed at the woman. And just as usual, the man picked the toppings into the woman's bowl again. Then the woman cracked a smile to the man, and picked up a beef into his bowl. [Dialogue] Young Lady: I’ll wait for you to return. The owner looked at them with relief and immersed in the atmosphere of their reconciliation. [Dialogue] Owner’s V.O. : For those who have noodles before the toppings are always the ones who are ready to give at any given moment. [Scene 4] At the noodle shop, the woman is alone. [Shot] Keep the same angle focus on the woman, and the man disappear. The woman changed into a new outfit, symbolizing another day when the man was absent. She sat at the table and ate the noodle and the toppings, talked to the owner as usual. [Dialogue] Young Lady: Boss, the baby corn is delicious. As the woman was talking, she saw another baby corn emerged from the bottom of the bowl. The woman thoughtfully looked at the empty seat in front and smiled warmly. The owner watched the woman warmly and responded to her conversation. [Dialogue] Owner’s V.O. : Of course, it was left from someone’s full heartedness. The owner lowered his head again to concentrate on cooking, enjoying this considerate mood. [End Scene] Slogan super showed up. [Super] Flavoured by Moods. Uni Noodle.

Links

Video URL