SLURP-AT-ONE-GO

TitleSLURP-AT-ONE-GO
BrandUNI PRESIDENT
Product / ServiceUNI NOODLE
CategoryA02. Script
EntrantADK TAIWAN Taipei City, TAIWAN
Idea Creation ADK TAIWAN Taipei City, TAIWAN
Production INNOVATE FILMS Taipei, TAIWAN

Credits

Name Company Position
Richard Yu ADK TAIWAN Regional Chief Creative Officer, Greater China
Lion Tsai ADK TAIWAN Executive Creative Director
Apple Wang ADK TAIWAN Creative Director
Ennis Chen ADK TAIWAN Senior Copywriter
Janet Chen ADK TAIWAN Senior Art Director
Barney Lin ADK TAIWAN Senior Art Director
Arial Yu ADK TAIWAN Group Account Director
Joy Wang ADK TAIWAN Account Manager
Paul Huang ADK TAIWAN Senior Account Executive
Toyota Shao ADK TAIWAN Agency Producer
Ging Zim Lo Innovate Films Director
Annie Lo None Composer

Write a short summary of what happens in the film.

First, viewers can select different films, based on their own ways of eating noodles. In the “House of Little Moments” noodle shop, every customer has his/her way of eating noodles. The noodle shop owner loves to observe and analyze people, summarizing that five different ways of eating noodles represent five different personalities. These customers have different personalities and also have different life stories. The owner not just listens to their stories, but also gives them responses, serving them Uni Noodle creative fusion dishes echoed with their moods. Once again, Uni Noodle comforts everyone's heart with its classic flavorful stories.

Cultural / Context information for the jury

Taiwanese loves to take psychological tests. For example, astrology, blood type, the way to wear shoes, even what color or pattern you would like to choose, there are tons of psychological tests surrounding Taiwanese people. So, based on that, we come up with an idea that different ways of eating noodles represent different personalities and as a result, “House of Little Moments” season 4, “You Are How You Slurp” shows up. It turns watching advertisements into a personality test, successfully attracting viewers to click and watch films and increases the interaction between the brand and the viewers.

Provide the full film script in English.

EP1【Slurp-at-One-Go】 [Title sequence] [Super] You Are How You Slurp With a same shot and a same angle (people sitting in the same seat) under various light source, shoot dozens of people eating noodles in different ways. (Editing with quickly jump cuts.) Then the jumping cuts stop with a "ding" sound, stay at the shot of the protagonist of the story, seeing him/her eating noodles in his/her unique way. [Super] Slurp-at-One-Go The title showed up along with the protagonist's close-up shot. [Scene 1] Noodle Shop In the noodle shop, a man took a bowl of noodles over from the noodle shop owner. [Dialogue] Cheng: Thanks Boss. Then a close-up of him eating noodles. He sucked a large mouthful of noodles hard, and didn't bite off. He just stopped with a short break and continued to suck, and finally sucked the whole noodles at one go into his mouth. [The the shot zoom out] The owner and other guests on the side all looked at him with breathlessness while he sucked the noodles. Till he finished that big mouthful of noodle, everyone could not take eyes off him and exhale. [Dialogue] Owner’s V.O. : This is Cheng. One who takes in his noodles in one continuous slurp. He is how he eats. Downright honest and sincere. Never beats around the bush. Cheng looked at the minced pork noodles in the bowl with satisfaction, showing a little straightforward smile. Then Cheng took another big slurp, swallowing the noodles again. The owner smiled and told Cheng. [Dialogue] Owner: Hey Cheng, You know you don’t have to finish all in a mouthful, right? Cheng answered when he chewed. [Dialogue] Cheng: I’m used to it. Can’t kick it. Then Cheng finished that bit and said. [Dialogue] Cheng: Actually, I never ate like this when I was little. I was raised by my grandma and I’m very close to her. [Scene 2] Flashback Scene of Cheng’s Memory Cheng started to talk about his memory to the owner. [Dialogue] Cheng V.O.: Once during her birthday, I told her: “Grandma, I’m going to make you a bowl of instant noodles.” 7-years-old Cheng prepared to cook a bowl of instant noodle, holding a bowl of boiling water, ready to pour into the instant noodle, following the direction of his uncle. [Dialogue] Little Cheng: Like this? Uncle helped Cheng press the lid back into place. Cheng brought Grandma to the table and gave her the fresh cooked piping hot noodles. [Dialogue] Little Cheng: Happy Birthday, Grandma Grandma looked at Cheng and smiled. [Dialogue] Grandma: Thank you, Sweetie. Grandma sat next to Cheng, her eyes full of love and kindness. [Dialogue] Grandma: It’s too much, I can’t finish it. Help Grandma with some, will you? [Scene jump back to the reality] Cheng ate and kept saying. [Dialogue] Cheng: Then, my uncle said … [Scene jump back to the flashback of memory] Uncle told Cheng about the custom and tradition story. [Dialogue] Uncle: It’s Grandma’s birthday. By tradition you are not supposed to chew the noodles in pieces So that she would live a long life. The little Cheng took a bite nervously, but he still accidentally bit it off. He looked at the broken noodles in the bowl and was very shocked. Then he looked at his uncle, who also assume a serious expression at this moment. [Close-up of Grandma] At this moment, Grandma fainted and lied down the sofa with closing her eyes. [Scene jump back to the reality in the noodle shop] When the owner heard this, he looked at Cheng in shock. Cheng imitated the expression of Grandma's closed eyes at the time, fell back his body slightly. [Scene jump back to the flashback of memory] Cheng turned into panic and burst into tears. [Dialogue] Cheng: Grandma~ Uncle laughed suddenly, Cheng was taken aback. Grandma slowly opened her eyes, chuckled and comforted Cheng with kindness smile. [Dialogue] Grandma: Don’t worry. See, Grandma is fine. Seeing this scene, Cheng didn’t know whether to laugh or cry, and he was stunned there. [Scene jump back to the reality in the noodle shop] Cheng finished his flashback memory. [Dialogue] Cheng: That really scared the hell out of me. [Dialogue] Owner: You have scared the crap out of me, too. The owner shook his head and glared at Cheng. [Dialogue] Owner: So what happened next? [Dialogue] Cheng: My uncle’s words have stuck with me since… Owner started to narrative his thoughts. [Dialogue] Owner’s V.O. : That old custom, Has stayed with Honest Cheng forever. Perhaps there’s one thing Cheng never wishes to end is the memories of his dearest Grandma. [Scene 3] Another day at noodle shop One day, Cheng went to the noodle shop again. And the owner was ready to treat him a new dish. [Dialogue] Owner: Hey Cheng, you’ve come at the right time. I’m trying out a new dish. Come and taste it. Cheng smiled and nodded. He sat and waited obediently. [Dialogue] Cheng: Ok! [Dialogue] Owner: Hang on. It’s almost done. [Insert the theme song of the series film] Close-up of the noodle cooking process of the owner. Cook the noodles, drain the noodles, stir fry the noodles, then put the noodles into shot glass, put a little minced pork sauce on the whole shot cups to garnish. Finished the cooking, the owner presented his new specialized dish, the dried minced pork noodles were placed in a shot glass, with a little soup at the bottom; each cup had egg shreds, chili shreds, cabbage, gong ball shreds, and dried bean curd shreds. A row of six shot glasses. [Dialogue] Owner: It’s on the house. “The Ever Longing Noodle”. A portion designed for a mouthful each so that the flavors will linger on forever. [Close-up] Close-up of the new creative dish. Noodles in six glasses lined in a row. [Super] House of Little Moments - “The Ever Longing Noodle” Cheng looked at the row of the new noodle dish in surprise, raised a cup to propose a toast to the owner, then wolfed down the noodles in his mouth, and sucked the noodles in one-go, chewed them carefully, showing a warm smile. The owner narratived again. [Dialogue] Owner’s V.O. : There must be a lot more sincere souls out there who slurp their noodles like Cheng. Each of them will have a special longing in their hearts that will never fade. Right? Cheng finished his noodle and talked to the owner. [Dialogue] Cheng: I’m heading back to my hometown tomorrow. Grandma had passed on. The owner and Cheng looked at each other with a warm smile. [End Scene] Slogan super showed up. [Super] Flavoured by Moods. Uni Noodle.

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