PROFESSIONAL MAKES GREATNESS

TitlePROFESSIONAL MAKES GREATNESS
BrandVASEN
Product / ServiceHOME SERVICE
CategoryB05. Visual Effects
EntrantMPC Shanghai, CHINA
Idea Creation LANGLEY Shanghai, CHINA
Production DR FILM Shanghai, CHINA
Post Production MPC Shanghai, CHINA

Credits

Name Company Position
Christian Kalata MPC Head of CG Department
Nikola Stefanović MPC Colorist
Zhong Yan Dai MPC Compositor
Ginesh Gandhi MPC Compositor
Garkay Hu MPC Compositor
Chamishka Gamage MPC CG Lighting Generalist
John Svensson MPC CG FX Generalist
Anton Zheltiakov MPC CG Generalist
Alexey Petryaev MPC CG Animation Generalist
Aram Hakze MPC Asset Generalist
Cathy Xi MPC Asset Generalist
Prashanth Paramasivam MPC CG FX Generalist
Yao Zhang MPC CG Lighting Generalist
Voach Wang MPC CG asset Artist
Cherish Zhou MPC CG asset artist
Taylor He MPC Matte painter
Carl Edlund Matte Scape Studios Matte Painter
Michelle Tolo Michelle Tolo Concept Designer

Write a short summary of what happens in the film.

We follow a group of Vasen Engineers as they go through the process of building the vasen home heating and protection system. We explore snowy tundras, deep ocean depths, underground machines, jungles full of exotic trees and plants. All so your home can feel safe and protected.

Cultural / Context information for the jury

Vasen is not a well known brand, but they are China's number one home heating and water pipe manufacturer. We needed to create environments that were extreme no matter who was watching so people could understand what work goes into the vasen process.

Tell the jury about the visual effects and summarise any relevant challenges or techniques.

Creating worlds is not easy. And we had to create many in this project. Each environment was designed and concepted from scratch. All unique and all with their own challenges. For the underwater scene the divers had to appear weightless, yet dynamically animated. Ensuring the water was dense and water-like with realistic bubbles. Lit well enough to see the details Like the diving scenes the jungle shots were 100% CG, the challenge was to ensuring so much activity and movement, so it felt alive with life and vegetation.