Title | MATESONG |
Brand | TOURISM AUSTRALIA |
Product / Service | AUSTRALIA |
Category | B01. Editing |
Entrant | REVOLVER Sydney, AUSTRALIA |
Idea Creation | M&C SAATCHI Sydney, AUSTRALIA |
Production | REVOLVER Sydney, AUSTRALIA |
Production 2 | SOMESUCH London, UNITED KINGDOM |
Post Production | TRIM EDITING London, UNITED KINGDOM |
Post Production 2 | FRAMESTORE London, UNITED KINGDOM |
Additional Company | SOUNDTREE MUSIC London, UNITED KINGDOM |
Additional Company 2 | CITIZEN JANE CASTING Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Phillipa Harrison | Tourism Australia | Managing Director |
Susan Coghill | Tourism Australia | Chief Marketing Officer |
Michaela Chan | Tourism Australia | General Manager, Brand, Campaigns & Media |
Ashleigh Sorenson | Tourism Australia | Global Campaigns Manager, West |
Laura Rankine | Tourism Australia | Campaigns Executive, West |
Sally Cope | Tourism Australia | Regional General Manager |
Anita Godbeer | Tourism Australia | General Manager, PR, Social & Content |
Emma Sturgiss | Tourism Australia | Global Manager, Public Relations |
Nicole Foster | Tourism Australia | Global Manager, Advocacy |
Minta Burn | Tourism Australia | Broadcast & Event Partnerships Manager |
Kirsten Webber | Tourism Australia | Marketing Manager |
Cam Blackley | M&C Saatchi Sydney | Chief Creative Officer |
Mandie van der Merwe | M&C Saatchi Sydney | Executive Creative Director |
Avish Gordhan | M&C Saatchi Sydney | Executive Creative Director |
Andy Flemming | M&C Saatchi Sydney | Group Creative Director |
Curt McDonald | M&C Saatchi Sydney | Senior Copywriter |
Chris Brailey | M&C Saatchi Sydney | Senior Copywriter |
Rosita Rawnsley-Mason | M&C Saatchi Sydney | Senior Art Director |
Justin Graham | M&C Saatchi Sydney | Chief Strategy Officer |
Rachael Fraser | M&C Saatchi Sydney | Head of Strategy |
Russell Hopson | M&C Saatchi Sydney | Group Managing Partner |
Emma McJury | M&C Saatchi Sydney | Group Head |
Nikki Chapman | M&C Saatchi Sydney | Senior Account Director |
James Steer | M&C Saatchi Sydney | Account Director |
Loren August | M&C Saatchi Sydney | Head of Broadcast |
Simone Cherry | M&C Saatchi Sydney | Design Director |
Nick Jacobs | M&C Saatchi Sydney | Senior Strategy Director |
Matt Harrington | M&C Saatchi Sydney | Designer |
Kim Gehrig | Revolver | Director |
Michael Ritchie | Revolver | Managing Director/Co-Owner |
Pip Smart | Revolver | Executive Producer/Partner |
Serena Paull | Revolver | Producer |
Ryley Brown | Revolver | Director of Photography |
Enzo Iacono | Revolver | Production Designer |
Leilani Croucher | Revolver | 2nd Unit Director |
Kate Darvill | Revolver | Hero Wardrobe |
Sophie Fletcher | Revolver | Wardrobe |
Ashley Wallen | Revolver | Choreographer |
Seth Wilson | Somesuch | MD/ Executive Producer |
Sally Campbell | Somesuch | Executive Producer |
Tim Nash | Somesuch | Executive Producer |
Elise Butt | Trim Editing | Editor |
Simon Bourne | Framestore | Grade |
Jay James | Soundtree Music | Producer |
With Brexit looming, Tourism Australia anticipated a drop in British tourists as big vacations were less of a focus in the context of such uncertainty. Our brief was to encourage Brits to continue considering Australia. So we used Brexit to our advantage. We created Matesong - a reminder to the UK that even though things weren't great, they could always rely on their mates Down Under. Because there's always been a special bond between our two countries. Results 182M digital impressions; 46M online views, $40M in earned media. And Australia became the #1 searched holiday destination globally.